I just thought readers of this blog ( typically tech PR and social media types) should know that part II of the ZDNet survey on the state of PR and social media is now out.
The second part in the series is based on a survey of PR agencies (part I surveyed the client side).
Here are some findings that caught my attention:
The blogger, Jennifer Leggio, found a disconnect between agencies’ perceptions about how well they address general business issues and the social media program needs of clients and what the surveyed clients reported.
The post referenced a link to a recent NY Times article on a slowdown in the “spin industry”.
On the state of the tech PR business (it can be assumed that mostly tech focused shops participated in a ZDNet survey), the post reported:
…more than 42 percent say their client load has stayed the same and 38.9
percent say they have gained more clients during the downturn.
The following excerpt is interesting and mirrors what we have been seeing:
The last survey showed that clients are hungry for social programs that
specifically map back to their business objectives. Many are relying on
their agencies to come up with creative ideas and to educate them on
how social media can impact their businesses. It’s not just about PR or
media relations anymore, either. Traditional PR people are being forced
to – as they should be – learn more about lead generation and SEO in
order to fully support their clients.
Ironically, some of the agencies that responded seemed to think that they were doing a good job with social media simply because they use Twitter.
