I have a post on Social Fluency today about a backlash to social media consultants that may be brewing.
I can relate to this. Although I don’t mean to discount the success of the social media elite, I am not convinced that building a large following online automatically equips someone to dispense effective and practical advice for others.
Too much of it sounds like religious, effete BS, and some of it actually makes my skin crawl.
- You have heard the brilliant A list bloggers implore companies and brands to “get transparent” and have naked conversations.
- You have admired the life streams of the social media elite. Watch them as they stream golden showers of pithy prose and important activities all over the place.
- It has sounded all so impressive and important as they implore you to curate your fine corporate content collection.
Don’t make me laugh, I have seen some of those “corporate content collections.” OK, there might be some good info in there somewhere but most of it is nothing to write home about, “curation” seems like way too lofty a term to apply (most client-side folks would agree with this statement, I believe).
Anyway, you can go to Social Fluency to read the rest of my rant if you like.
