There is an old saying that holds particularly true in PR: "There's no accounting for taste."
It is sometimes hard to understand why the media latches onto a particular story and will not let it go. This can be extremely frustrating when it is your job to interest them in your client's story and the press may not be biting so eagerly.
Speaking of "biting" I am getting sick and tired of the lowly bed bugs and all the press they have been getting – all without the benefit of PR representation, one would assume. While it is true that the articles have not been exactly flattering, there is no such thing as bad press right?
Well, I have a new idea that can cure the "bed bugs ate my headline blues." Please hear me out as this concept just might have some wiggly, squirmy little legs.
I am envisioning a bed bug-enabled news headline embed strategy via a newfangled, 3D, organic press release (or Trojan bug – do you see where I am going with this)?
Just find a promiscuous bed bug (that should not be too hard), use a little nano surgery to slice it open, drop press release contents in (via recombinant DNA code), stitch the bug up and send it on its merry way (think of the movies The Fly, Fantastic Voyage and The Social Network, all kind of mushed together).
It will be multiplying and spreading your good news in no time at all.
