Tag Archives: social media

NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Posted on March 21, 2018 by rgeller

In my last post, I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you … Continue reading →

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Pan for Media Gold with Newswhip Social Data

Posted on March 8, 2018 by rgeller

I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around with the software, … Continue reading →

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Social Tools Summit Wrap

Posted on October 25, 2017 by rgeller

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the … Continue reading →

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Your Greatest Foe on Social Media – How to Fight Back

Posted on July 12, 2017 by rgeller

Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. To … Continue reading →

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Facebook Redefines News. PR will Never be the Same

Posted on May 23, 2017 by rgeller

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede, not lead, and about the reverse triangle approach to news writing. We know what a byline is, and … Continue reading →

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Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing

Posted on May 3, 2017 by rgeller

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread your message far and wide. The post was inspired by Kelsey Liebert’s Moz article about creating … Continue reading →

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Facebook Calls the News Shots, Upending Media and Marketing

Posted on July 14, 2016 by rgeller

I generally don’t chase breaking news stories – my posts come once or twice a week at most. This may seem a disadvantage in the fast moving world of social media. But the slower pace affords some perspective – I … Continue reading →

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Social Tools Summit Cheat Sheet

Posted on April 18, 2016 by rgeller

Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. There simply is no substitute for being at Social … Continue reading →

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See You at Social Tools Summit Next Week

Posted on April 7, 2016 by rgeller

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was … Continue reading →

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See You at Social Tools Summit Boston in 2 Weeks

Posted on March 28, 2016 by rgeller

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was … Continue reading →

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