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Tag Archives: public relations
End of Media Relations – or a new Beginning?
By now, content marketing has become an important part of almost every PR’s arsenal. We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today’s noisy internet. It offers more runway to … Continue reading
Posted in Influencer marketing, Marketing, Tech PR Tagged content marketing, journalism, media relations, PR, public relations, social media 1 Comment
Building Bridges to Media and the World in Jerusalem
I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. And I started to wonder why I hadn’t visited here sooner. Each part of the country … Continue reading
Posted in Agency news, Current Affairs, PR, PR Tech, Public Relations, Tech PR, Technology Tagged Jerusalem Venture Partners, JVP, launch, public relations, startup, tech, technology, VC Comments Off on Building Bridges to Media and the World in Jerusalem
Tech has an image problem. How do we fix it?
I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of … Continue reading
Posted in Public Relations, Tech, Technology, Uncategorized Tagged hournalism, media, public relations, Silicon Valley, tech industry Comments Off on Tech has an image problem. How do we fix it?
Lin Pophal on the Evolving Role and Field of PR
I’ve known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools). Earlier this … Continue reading
Posted in Books, In the News, PR, Public Relations, Reading Files Tagged future of PR, journalism, media, PR, public relations Comments Off on Lin Pophal on the Evolving Role and Field of PR
Facebook Redefines News. PR will Never be the Same
Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede, not lead, and about the reverse triangle approach to news writing. We know what a byline is, and … Continue reading
Posted in In the News, PR, PR Tech, Social Media, Technology Tagged Facebook, journalism, media, news, PR, public relations, social media 1 Comment
It’s the End of the Truth as we Know it – is PR fine?
It’s like we went to sleep in late 2016 and woke up with a post-election, New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to … Continue reading
Posted in PR, Public Relations, Tech, Web/Tech Tagged fake news, journalism, media, post-truth, PR, public relations Comments Off on It’s the End of the Truth as we Know it – is PR fine?
Newsflash: PR is NOT Sinister Media Manipulation
Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations. Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem). Working with journalists … Continue reading
Posted in In the News, PR, PR Tech Tagged media relations, PR, public relations Comments Off on Newsflash: PR is NOT Sinister Media Manipulation
Trump, Tinder, Press Offender – New Rules of Taking on Media
Media battles are nothing new. Back in the ’70s Nixon famously said “the press is the enemy,” and kept a list. But up until relatively recently, most have opted not to pick fights with those who buy ink by the barrel. … Continue reading
Posted in In the News, PR, Public Relations Tagged media relations, PR, public relations Comments Off on Trump, Tinder, Press Offender – New Rules of Taking on Media
PR 2009 – The Color of Brand
If you are involved with PR, the you must be dealing with some kind of problem, right? Or do you have a crisis? Are you caught up in a PR meltdown or an issue? These are the modifiers often used … Continue reading
Clip Book of the Future
While assembling yet another new business deck with yet another array of impressive news clips, I got to thinking that perhaps this staple will soon be another relic of the trade, and deserving of a mention in my PR Death … Continue reading
