Tag Archives: PR

NY Times Skewers Websites of Troubled Brands, Praises “Corporate PR”

Posted on April 1, 2010 by rgeller

The Sunday NY Times Magazine had a great article that criticized Websites of distressed brands for being out of step and striking the wrong tone. It included some praise for PR.  Remarking about an insincere apology on stroller manufacturer Maclaren's … Continue reading →

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What is YOUR Brand of Social Media Snake Oil?

Posted on March 23, 2010 by rgeller

I have a post on Social Fluency today about a backlash to social media consultants that may be brewing. I can relate to this.  Although I don’t mean to discount the success of the social media elite, I am not … Continue reading →

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Now Blogging at Social Fluency

Posted on February 25, 2010 by rgeller

Just thought I’d let Flack’s Revenge readers know that I will also be blogging at Social Fluency.  Social Fluency is the name of the “pure play” social media PR agency that we are launching.  The post I have there today … Continue reading →

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PR 2009 – The Color of Brand

Posted on December 29, 2009 by rgeller

If you are involved with PR, the you must be dealing with some kind of problem, right? Or do you have a crisis? Are you caught up in a PR meltdown or an issue? These are the modifiers often used … Continue reading →

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What to Blog

Posted on December 7, 2009 by rgeller

A number of my clients who have started blogs are running into the age-old (well, years old by now, anyway) question: what to blog? Successful blogs are not all over the map, they tend to hew to a topical area … Continue reading →

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Why I Like Getting Pitches

Posted on November 17, 2009 by rgeller

While checking my Blackberry over the weekend an email with the subject line “Your Media Profile” caught my attention.  Thinking it might be Spam, I was intrigued enough to open the message anyway – and was surprised and pleased that … Continue reading →

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Clip Book of the Future

Posted on October 27, 2009 by rgeller

While assembling yet another new business deck with yet another array of impressive news clips, I got to thinking that perhaps this staple will soon be another relic of the trade, and deserving of a mention in my PR Death … Continue reading →

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Crafting Stories that Stick: Be brief or go long?

Posted on October 15, 2009 by rgeller

We are in an era dominated by 140 character sound bytes and countless information sources clamoring for our attention.  As such, it has never been more important to keep your communications brief, interesting and on target if you want to … Continue reading →

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