Tag Archives: PR

Meetup Explores the Art of the PR Pitch

Posted on December 15, 2015 by rgeller

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively … Continue reading →

Posted in Agency news, NY Tech, PR, Public Relations | Tagged , | Comments Off on Meetup Explores the Art of the PR Pitch

Tech Blogger Lament: “It’s now all about the page-clicks”

Posted on September 29, 2015 by rgeller

It seems hard to believe, but I wrote my PR Death Watch series, which chronicled the changing nature of the profession, seven years ago.   One of the tactics that I questioned back then was the media tour: “With news cycles … Continue reading →

Posted in PR, Tech PR | Tagged , | Comments Off on Tech Blogger Lament: “It’s now all about the page-clicks”

Trump, Tinder, Press Offender – New Rules of Taking on Media

Posted on August 13, 2015 by rgeller

Media battles are nothing new. Back in the ’70s Nixon famously said “the press is the enemy,” and kept a list. But up until relatively recently, most have opted not to pick fights with those who buy ink by the barrel. … Continue reading →

Posted in In the News, PR, Public Relations | Tagged , , | Comments Off on Trump, Tinder, Press Offender – New Rules of Taking on Media

One Thing you CAN’T Measure in PR

Posted on June 22, 2015 by rgeller

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. The migration of people and content online makes it easier to connect the dots between PR effort and results. And international initiatives such as the Barcelona … Continue reading →

Posted in PR, Uncategorized | Tagged , | Comments Off on One Thing you CAN’T Measure in PR

GigaOm Crash? Houston, We Have a Bigger Problem

Posted on March 12, 2015 by rgeller

GigaOm’s crash and burn this week really hit a nerve. The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. The speed of the flameout left … Continue reading →

Posted in In the News, Marketing, PR Tech, Public Relations, Tech PR, Uncategorized | Tagged , , , | Comments Off on GigaOm Crash? Houston, We Have a Bigger Problem

3 Surefire Open Spaces Marketing Tactics

Posted on March 4, 2015 by rgeller

Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in … Continue reading →

Posted in Uncategorized | Tagged , , , | Comments Off on 3 Surefire Open Spaces Marketing Tactics

PR In China: the Latest Hits (and Misses)

Posted on December 4, 2014 by rgeller

Next week I will be posting the second part of the series Tech PR in Asia: Myths and Misconceptions. The first post was about the distorted view many have about Asian (and Chinese, in particular) media.  As I said, those … Continue reading →

Posted in PR, PR Tech | Tagged , , | Comments Off on PR In China: the Latest Hits (and Misses)

And One More thing… David Carr Deconstructs Apple’s Media Playbook

Posted on September 16, 2014 by rgeller

It is an old saying in PR: “there is no accounting for taste.”  Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”.   The media will … Continue reading →

Posted in Campaign Analysis, In the News, Tech PR | Tagged , , | Comments Off on And One More thing… David Carr Deconstructs Apple’s Media Playbook

Tech startups, Want to Go Big? Get PR Help, for the Love of God

Posted on September 3, 2014 by rgeller

When giving advice, it generally helps to have real credentials, such as professional experience in a field.  But I have noticed a trend in which armchair flacks such as VCs, journalists and CEOs spew forth about PR (saying things like … Continue reading →

Posted in Tech PR, Uncategorized | Tagged , , , | 1 Comment

The Evolving art of the Headline

Posted on May 19, 2010 by rgeller

David Carr’s Media Equation column in the NY Times on Monday discussed how the online world is forcing a shift in the way headlines are crafted. In addition to explaining how the perpetual search of just about everyone for more … Continue reading →

Posted in PR | Tagged , , | Comments Off on The Evolving art of the Headline