Tag Archives: PR

Huffington Goes Viral with Data Science – You can Too

Posted on August 9, 2016 by rgeller

Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways … Continue reading →

Posted in PR, PR Tech, Public Relations, Reading Files, Social Media, Technology | Tagged , , , , , | Comments Off on Huffington Goes Viral with Data Science – You can Too

“Buzzword Bake-off” Reveals the Most Hyped Tech Terms

Posted on June 22, 2016 by rgeller

Although we use lots of buzzwords in the tech industry, we don’t often consider how and why. My story in MarketingProfs examines their importance and role. It drills down on Big Data and compares related hype to other buzzed-about topics, … Continue reading →

Posted in Tech, Tech PR, Technology | Tagged , , | Comments Off on “Buzzword Bake-off” Reveals the Most Hyped Tech Terms

1 More Reason for Media to Hate Tech; Thanks Peter Thiel

Posted on June 8, 2016 by rgeller

Long time readers of this blog may recall my Extreme Media Relations series, about those who go overboard to sway the press. It’s been years, but I thought I’d post another just for Peter Thiel. In case you’ve been living … Continue reading →

Posted in NY Tech, PR, PR Tech, Public Relations, Reading Files | Tagged , , | Comments Off on 1 More Reason for Media to Hate Tech; Thanks Peter Thiel

No Accounting for Bias?

Posted on May 17, 2016 by rgeller

There’s one thing that could put the whole Facebook Trending News bias controversy to rest – but I haven’t seen it yet. In case you are not familiar with the story, Gizmodo ran this piece last week: Former Facebook Workers: … Continue reading →

Posted in In the News, Social Media, Tech PR, Technology | Tagged , , | Comments Off on No Accounting for Bias?

Hannah and Her Sister Disrupt PR with Babbler

Posted on May 12, 2016 by rgeller

We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments  … Continue reading →

Posted in PR Tech, Public Relations, Tech, Tech PR | Tagged , , | Comments Off on Hannah and Her Sister Disrupt PR with Babbler

See You at Social Tools Summit Next Week

Posted on April 7, 2016 by rgeller

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was … Continue reading →

Posted in Events | Tagged , , , , | Comments Off on See You at Social Tools Summit Next Week

Social Media Week NY Seminar Wrap

Posted on February 24, 2016 by rgeller

If you are in PR or marketing, it is probably a familiar feeling.  You have some great news or content to promote – but it is really tough these days to get anyone to care.  Our Social Media Week New York seminar … Continue reading →

Posted in Events, PR, PR Tech, Public Relations, Social Media, Tech PR | Tagged , , , , | Comments Off on Social Media Week NY Seminar Wrap

No one Cares about Your News – Now What? Join us on 2/23

Posted on February 10, 2016 by rgeller

The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is … Continue reading →

Posted in NY Tech, PR, PR Tech, Public Relations, Social Media, Uncategorized | Tagged , , | Comments Off on No one Cares about Your News – Now What? Join us on 2/23

HBR Covers the Death of a B2B Salesman – and Media Relations

Posted on January 14, 2016 by rgeller

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading →

Posted in PR Tech, Public Relations, Reading Files, Social Media, Tech PR, Technology | Tagged , , , , | Comments Off on HBR Covers the Death of a B2B Salesman – and Media Relations

Here’s a Pitch: Get Tech Savvy, take a PR Briefing

Posted on January 5, 2016 by rgeller

NY Times reporter Farhad Manjoo wrote a nice story that highlighted the growing problem of tech illiteracy and its implications. He wrote: “People in the tech industry… act as if the products they build sit at the center of everything. … Continue reading →

Posted in In the News, PR, Public Relations, Tech PR | Tagged , , , , | Comments Off on Here’s a Pitch: Get Tech Savvy, take a PR Briefing