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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Tag Archives: PR
ICOs, the new Press Release for a Blockchain World
Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release. Now another form of crowdfunding is rising … Continue reading
Posted in Agency news, Tech PR, Technology Tagged bitcoin, blockchain, cryptocurrency, Ethereum, ICO, launch, PR, startup Comments Off on ICOs, the new Press Release for a Blockchain World
Lin Pophal on the Evolving Role and Field of PR
I’ve known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools). Earlier this … Continue reading
Posted in Books, In the News, PR, Public Relations, Reading Files Tagged future of PR, journalism, media, PR, public relations Comments Off on Lin Pophal on the Evolving Role and Field of PR
Your Greatest Foe on Social Media – How to Fight Back
Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. To … Continue reading
Posted in Events, Marketing, NY Tech, PR Tech, Public Relations, Technology Tagged content marketing, PR, social media Comments Off on Your Greatest Foe on Social Media – How to Fight Back
Facebook Redefines News. PR will Never be the Same
Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede, not lead, and about the reverse triangle approach to news writing. We know what a byline is, and … Continue reading
Posted in In the News, PR, PR Tech, Social Media, Technology Tagged Facebook, journalism, media, news, PR, public relations, social media 1 Comment
It’s the End of the Truth as we Know it – is PR fine?
It’s like we went to sleep in late 2016 and woke up with a post-election, New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to … Continue reading
Posted in PR, Public Relations, Tech, Web/Tech Tagged fake news, journalism, media, post-truth, PR, public relations Comments Off on It’s the End of the Truth as we Know it – is PR fine?
My Take on the Fake News Debate
I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, … Continue reading
Posted in Events, PR, Social Media, Tech, Tech PR Tagged Facebook, fake news, Google, journalism, PR, social networks 3 Comments
Newsflash: PR is NOT Sinister Media Manipulation
Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations. Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem). Working with journalists … Continue reading
Posted in In the News, PR, PR Tech Tagged media relations, PR, public relations Comments Off on Newsflash: PR is NOT Sinister Media Manipulation
Crowdsourcing PR Dashboard Advice
A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that … Continue reading
Posted in Agency news, Marketing, PR Tech, Public Relations, Tech PR, Technology Tagged dashboard, metrics, PR Comments Off on Crowdsourcing PR Dashboard Advice
In Defense of “Fake News”
More people are wondering about the weird crap that mysteriously appears in their news feeds. How much is fake news? Did disinformation tilt an election? What are Google and Facebook going to do to clean up the mess? You could … Continue reading
Posted in Current Affairs, Politics, PR Tech, Public Relations, Social Media, Weird News Tagged algorithms, Facebook, Google, newsfeed, PR 1 Comment
Latest PR Tactic: Publishing on Platforms
Cross-posted on Hack the Feed Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth … Continue reading
Posted in PR, PR Tech, Public Relations, Social Media Tagged algorithms, Facebook, newsfeed, PR Comments Off on Latest PR Tactic: Publishing on Platforms