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Tag Archives: marketing
Lessons in Tech Branding from Rock Icons
Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection I am a big fan … Continue reading
Social Media Week NY Seminar Wrap
If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar … Continue reading
Posted in Events, PR, PR Tech, Public Relations, Social Media, Tech PR Tagged content marketing, marketing, PR, SMW, social media Comments Off on Social Media Week NY Seminar Wrap
3 Surefire Open Spaces Marketing Tactics
Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in … Continue reading
Posted in Uncategorized Tagged content marketing, marketing, PR, social media Comments Off on 3 Surefire Open Spaces Marketing Tactics
Forrester to Tech Marketers: Grow Up!!! (Interview with Dr. Tom Grant)
I had the opportunity to speak with Dr. Thomas Grant about a new report from Forrester: Tech Marketers Pursue Antiquated Marketing Strategies. Handshake 2.0 blogger Anne Giles Clelland had alerted me to the study, which sounded very relevant to the … Continue reading
Posted in Interviews, PR, PR Tech Tagged high tech, marketing, social media Comments Off on Forrester to Tech Marketers: Grow Up!!! (Interview with Dr. Tom Grant)
What to do when your innovation doesn’t quite fit – 3 tips
A New York Times article (It’s Brand New, but Make It Sound Familiar) discussed the importance of picking the right product category when it comes to marketing and introducing products. This was Ironic, as I saw the story right after … Continue reading
Posted in PR Tagged marketing, positioning, tech PR Comments Off on What to do when your innovation doesn’t quite fit – 3 tips
