Tag Archives: marketing

Taking on the PR Agency Haters

Posted on February 25, 2020 by rgeller

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative … Continue reading →

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Gazelles Learn to Dance with Elephants at InsurTechNY

Posted on December 11, 2019 by rgeller

Insurtech startups and insurance carriers: they’re the perfect combo.  Startups love the budgets, distribution and big brand cred of the major insurance carriers. Plus, they can hone their tech in a real-world environment and maybe even find a nice exit.  … Continue reading →

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Cheap Trick: Great Band, Lousy B2B Growth Strategy

Posted on April 2, 2019 by rgeller

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded … Continue reading →

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How to Stand out at a Noisy Trade Show (MWC Field Guide)

Posted on March 12, 2019 by rgeller

I am often asked by clients how to build trade show buzz and booth traffic. There are of course some classic ways to drum up traffic, such as offering freebies of some sort. It can be especially challenging when you’re … Continue reading →

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How to Social in 2019: Experts Share their Views

Posted on January 10, 2019 by rgeller

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views … Continue reading →

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Neal Schaffer on Social Media Challenges & Opportunities for 2019

Posted on December 12, 2018 by rgeller

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of … Continue reading →

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Frank Strong on Next Steps in Social Media Marketing

Posted on December 11, 2018 by rgeller

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. He’s a tech PR … Continue reading →

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Tell Human Stories when pitching ICOs: John Biggs of TechCrunch

Posted on April 4, 2018 by rgeller

I attended the ICORating Investment Summit in New York last week. It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs’ talk on … Continue reading →

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Social Tools Summit Wrap

Posted on October 25, 2017 by rgeller

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the … Continue reading →

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ENGAGE: NYC Reveals the King of Storytelling

Posted on April 25, 2017 by rgeller

I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading →

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