Tag Archives: launch

Building Bridges to Media and the World in Jerusalem

Posted on June 6, 2018 by rgeller

I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. And I started to wonder why I hadn’t visited here sooner. Each part of the country … Continue reading →

Posted in Agency news, Current Affairs, PR, PR Tech, Public Relations, Tech PR, Technology | Tagged , , , , , , , | Comments Off on Building Bridges to Media and the World in Jerusalem

ICOs, the new Press Release for a Blockchain World

Posted on January 23, 2018 by rgeller

Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release. Now another form of crowdfunding is rising … Continue reading →

Posted in Agency news, Tech PR, Technology | Tagged , , , , , , , | Comments Off on ICOs, the new Press Release for a Blockchain World

Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Posted on March 23, 2015 by rgeller

You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech … Continue reading →

Posted in Events, Marketing, PR, PR Tech, Public Relations, Reading Files | Tagged , , , | Comments Off on Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

And One More thing… David Carr Deconstructs Apple’s Media Playbook

Posted on September 16, 2014 by rgeller

It is an old saying in PR: “there is no accounting for taste.”  Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”.   The media will … Continue reading →

Posted in Campaign Analysis, In the News, Tech PR | Tagged , , | Comments Off on And One More thing… David Carr Deconstructs Apple’s Media Playbook

Tech startups, Want to Go Big? Get PR Help, for the Love of God

Posted on September 3, 2014 by rgeller

When giving advice, it generally helps to have real credentials, such as professional experience in a field.  But I have noticed a trend in which armchair flacks such as VCs, journalists and CEOs spew forth about PR (saying things like … Continue reading →

Posted in Tech PR, Uncategorized | Tagged , , , | 1 Comment