Tag Archives: industry analyst

Robin Schaffer on Maximizing Analyst Relations

Posted on January 12, 2021 by rgeller

It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. She managed … Continue reading →

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Cracking the Quadrant – Confessions of a former Gartner Analyst

Posted on June 3, 2015 by rgeller

I attended a meetup recently that featured a speaker who had once been a Gartner analyst. He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. It was … Continue reading →

Posted in NY Tech, PR, Public Relations, Technology, Uncategorized | Tagged , | 2 Comments