Tag Archives: hype

Shake Up your PR with Creativity & Big Ideas

Some things never seem to change in PR, despite the radically different media and info landscapes that exist today. E.g., many or most in the business still lean heavily on traditions like newswires, press releases and email pitches. When everyone’s … Continue reading

Posted in Podcast, PR, Public Relations | Tagged , | Leave a comment

What’s so Funny about Peace, Hype and Understanding?

Hype has been getting a bad name recently. Trump was under legal scrutiny in NY for variously overhyping or underhyping his assets (depending on the situation). Burger King got sued for inflating their burgers in ads. And many in the … Continue reading

Posted in Current Affairs, Tech PR | Tagged , | Comments Off on What’s so Funny about Peace, Hype and Understanding?

What’s your Hype Cycle Time?

How to Surf the Tech Trends without Going Under Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of … Continue reading

Posted in Campaign Analysis, Marketing, Public Relations, Tech PR | Tagged , | 1 Comment