Tag Archives: culture wars

United we Brand? Top Reads on Corporate Activism

Posted on August 6, 2019 by rgeller

Should CEOs speak out on social, civil and political issues? Should brands take a stand? Back in the day (meaning just a few years ago) the answers were easier. It was a more innocent time and easier for businesses to … Continue reading →

Posted in Branding, Politics, Public Relations | Tagged , , , , | 1 Comment

Just DON’T It: Brands Fight Culture Wars at their Peril

Posted on July 3, 2019 by rgeller

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador.  He’s polarizing, but the bold move seemed to sync with their brand.  For the uninitiated, Kaepernick is … Continue reading →

Posted in Branding, In the News, PR, Public Relations | Tagged , , | 1 Comment