Tag Archives: crisis management

How to Contain PR Fallout from a Cyber-attack

Posted on September 11, 2019 by rgeller

Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions … Continue reading →

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The Do’s and Don’ts Of Handling A PR Crisis

Posted on August 14, 2019 by rgeller

This post is by David H. Lasker, Founder and CEO of News Exposure   Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust. Add the likelihood that employees … Continue reading →

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We’ve been hacked! Call the Press!

Posted on October 24, 2018 by rgeller

Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems … Continue reading →

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NY Times Skewers Websites of Troubled Brands, Praises “Corporate PR”

Posted on April 1, 2010 by rgeller

The Sunday NY Times Magazine had a great article that criticized Websites of distressed brands for being out of step and striking the wrong tone. It included some praise for PR.  Remarking about an insincere apology on stroller manufacturer Maclaren's … Continue reading →

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PR Golden Turkey Award goes to Tiger Woods

Posted on December 1, 2009 by rgeller

Day 5 and the silence continuesI am a bit late on my annual Golden Turkey awards (this Thanksgiving I actually did get me some fried turkey, see photo, thanks brother Mark!), but one obvious candidate is Tiger Woods. Last night I … Continue reading →

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