It is fun to watch the Super Bowl for just for the commercials, even if you are not a big football fan. The annual event is great PR for the advertising industry given all the buzz about the campaigns, their entertainment value, and the stories and drama behind the controversial ads.
It is a little ironic because the NY Times wrap noted that the most popular ads were either user-created or user-inspired. (I tweeted about this, and one person replied "If true why do we need advertising professionals?" You could ask the same question about PR, given that anyone can launch a blog or write and post a press release these days. A source in the article said that user input "complements efforts by marketers to engage and involve consumers.")
It makes one wonder why the ad industry does not produce ads like these every day. If you are in PR, it might also make you envious of all the nice attention for advertising and wonder if there ever could be the equivalent of the Super Bowl for PR.
