Some things never seem to change in PR, despite the radically different media and info landscapes that exist today.
E.g., many or most in the business still lean heavily on traditions like newswires, press releases and email pitches. When everyone’s shouting from the rooftops using the same tools and tactics, how can you break through? That was a question from my last post, and one we aimed to answer on the latest PR, Done and Doner podcast.
It was about how to shake up your PR program with creativity and big ideas, featuring The Hype Handbook author Michael F. Schein of MicroFame Media and Fusion Public Relations alum Joe Dans. Joe has his own marketing firm these days, and hosts the Creativity & Technology for Business & Life radio show, on WTBQ AM/FM in Warwick, NY.
While some may take a dim view of hype and PR stunts, these things featured front and center. It was a wide-ranging conversation covering the following points:
- Hype history
- Edward Bernays, PR inventor and hype artist
- The cornerstones of ethical hype
- Creativity hacks
We also answered questions like:
- Who invented the ribbon-cutting ceremony?
- What do Warren Buffet and Charles Manson have in common?
These are just some of the things you’ll learn from the podcast. Thank you for reading, and hope that you check it out. And thanks, Michael and Joe, for joining and sharing your insight.
