Seems like ’tis the week for surveys. My post yesterday cited a survey about PR and blogger relations. Today I saw an article about a survey of executives at 350 technology companies from around the world, done by Eurocom Worldwide and Simpson Financial and Technology PR.
ENN, Ireland’s IT Newswire, reported on the results in Deirdre McArdle’s post tech execs are hot on search and cool on blogs. According to the article:
While search engine marketing is regarded as a key investment for tech
companies, corporate blogging doesn’t quite have the same appeal. Just
one in three respondents said they or their company have a blog, with
47 percent saying they do not blog. Around 16 percent said they plan on
developing a blog in the next year.
That is not that much of a revelation, in my opinion. Although blogging is disruptive in terms of the its impact on media, and hence PR, the direct benefits of blogging as a marketing tool seem a bit more nebulous.
PR was cited in the article as offering the second highest value among different types of marketing, just behind Internet marketing, and ahead of traditional tech industry gambits like trade shows and exhibitions.
