I got some nice responses to my PR Props post on the Fusion blog.
The post related some positive signs for the PR profession. There was a comment and some emails in response.
In particular, I was pleased to hear from Mark Weiner, author of "Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communications"
I enjoyed the book, and mentioned it in my post because it carries a very positive message about using research and measurement to boost results and prove PR ROI (returns that typically outshine other forms of marketing).
He took me up on my offer to interview him about his book and approach on the Fusion blog.
So please ttay tuned to the Fusion blog, the interview will appear there in the coming days. We will be giving a signed copy of his book to the first commenter.
