My monthly column on Windmill Networking, which went live today, focuses on content marketing in politics – and the lessons that we can learn and apply.
Despite its title is (“Hail to the Content Chief”), the article was intentionally non-partisan. However, this is my personal blog, and I feel freer here to express my support for Obama, and take great pleasure in the timing of this post, which follows his outstanding performance in the second presidential debate.
Perhaps I should have alluded to debates in my content marketing column. I would not normally consider events such as these to be an example. However one top authority apparently does. The Content Marketing Playbook, by Junta 42 (now Content Marketing Institute, or CMI) lists executive round tables as a type of content marketing.
OK, not exactly a town hall debate, but not too far removed. I supposed speeches and other types of debates fit the bill too.
