When I was in college back in the early 80’s, and the punk movement was in full bloom, there was a record company that some of my favorite bands where part of.
Called Stiff Records, they had the feisty tag line: “If it ain’t stiff, it ain’t worth a F**k!” Well, you can fill in the rest.
Simple and elegant, the slogan was a delight for both both brand marketers and punsters. It perfectly evoked the irreverent and subversive attitude of the era, yet was perhaps too risque for the mainstream (well, that was the point).
Anyway, I am wondering if we are seeing some kind of inflection point because more and more of my tech PR clients are asking either exclusively for social media, or social media-dominated PR campaigns.
In fact, one client today – the sales VP of an enterprise wireless software vendor – admitted on a weekly call that he prefers online hits, and is not particularly concerned if they are also in print, just as long as they appear online, thank you.
Perhaps the days of the vaunted print clip reining supreme are almost over.
So I have a new slogan for the forward thinking, brave PR firm that is not afraid to be provocative and mix it up: “If it ain’t online, it ain’t worth a f**k!”
