It is marketing conventional wisdom: when it comes to brand awareness, there is only room for two or three
leaders in any product category. All others are pretty much disregarded – people just can't seem to make sense of or remember so many product choices.
Similarly, is our ability to focus on too many crises at a time limited? That is what an article in yesterday's New York Times says.
There’s no obvious link between an American bank, a British oil driller
and a Japanese car maker. But the reputational struggles of these three
global giants suggest one lesson that won’t be lost on shrewd
corporations: the court of public opinion — led by the political class
and including the media — appears capable of coping with only one
villain at a time.
The reporter (no byline, a Reuters story) came to this conclusion by examining media coverage of Toyota, BP and Goldman Sachs in recent months.
