As I started to hint at in my post Introducing the Mob formerly Known as the Audience, we are entering an age which requires real time PR skills and zero latency response times.
As much as this places pressures like never before on PR teams, we must remember that the targets of our communications also feel the heat and are calibrating their approaches accordingly.
This is at a macro level – many news organizations are adapting to shorter news cycles and investing more in the online world – and a micro level. Journalists and other targets of our communications are trying to decide when and how to best use instant online communications tools like those being developed by companies similar to that of Agora.io and the many others looking into real-time messaging and chat functions.
Indeed I saw a post earlier this week on WashingtonPost.com: Facebook adds Chat: Count me out for Now.
Rob Pegoraro wrote:
At the start of this month, the social-networking site Facebook began adding
an instant-messaging application. It’s not a separate program, or even
a separate Web page that you need to launch to start zipping notes back
and forth in real time. Instead, this little Web widget pops in and out
of the bottom right corner of the Facebook page.
…And yet I’m not going to use this capability…
Considering how many tech-PR types already use Facebook friend requests and messages to get my attention, things could get out of hand in a hurry.
I’ll be blogging quite a bit about zero latency, real time PR, so please stay tuned
