Everything I know about Media Relations I learned in Sales

PR News has published my article Mastering the Inner Game of PR.

This article discusses the
psychology of the media relations pitch.  It draws from lessons I learned in
sales about the importance of enthusiasm and efficient work routines.  It covers
the art of negotiation and how mental toughness and confidence can help you meet
your media goals.

Please take a look, I hope you find it to be informative and helpful.

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