Asaf Shtekler of Tracx stopped by our offices in New York to catch up on things yesterday and tell me more about new functionality. Readers of this blog may recall the post that I wrote about Tracx back in March (Tracx helps you Start Making Social Media Sense – and ROi Dollars).
Tracx is a powerful hosted solution for planning and managing all aspects of social media relationships, communications programs and campaigns.
At any rate, he was halfway through the presentation (which obviously riveted me, because it escaped my notice that our building was swaying back and forth) when Asaf stopped and said “What is that? I think we’re having an earthquake.”
I looked at him, he looked at me, and then I looked out my window 9 floors up in Times Square. It was obvious that Asaf was correct. The building was shaking, it was very noticeable – for example I could see the water in a glass on my desk sloshing around.
A moment of panic ensued and I thought: OK, now what? I fully expected that bricks might soon start falling. Luckily, the whole thing lasted for just 30 seconds or so. I saw news reports and Twitter buzz later that confirmed that it was, in fact, an earthquake.
All kidding aside (Asaf swore in an email later that neither he nor the software were responsible) Tracx is a very solid system. Check out the new features (see below for the list that they sent out yesterday).
We are pleased to be working with the Tracx software and team. I plan to demo some of its capabilities in an upcoming seminar (on September 15th, here in New York). We will cover customer centric marketing, and how to earn ROI via integrated social media, Web and PR.
Google Analytics: Capture social engagement and traditional web metrics all in one place. Our Google Analytics integration pushes extra data to your existing activities, giving you more insights into your social traffic. Compare traffic metrics against the level of social buzz and see how activity on Twitter, Facebook, and other social networks, drives traffic to your client’s sites.
Facebook Insights Provides New Ways to Analyze Social Data: Now you can easily monitor all your Facebook pages from one dashboard. The new Facebook Insights module allows you to identify trends, see interactions on your Facebook pages, and directly compare this activity to other social and website variables.
Geo-Location is Here: Using tracx’s geo-location feature, you can now see the location of each individual post, view your audience’s heat map, and understand your top performing locations in the Brand Overview report. Keep your eyes out for more geo-location features coming very soon.
