Category Archives: Uncategorized

Is the Changing Media Landscape a Boom or Bust?

I had the privelege of submitting a post for CommPRObiz, a news hub for 75,000 C-suite and communications professionals, according to the ProfNet description. My topic, which ran yesterday, was a response to the recent Huffington Post story: Courting Controversy … Continue reading

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What is the Value of No PR (can 8M Beyoncé Instagram fans be wrong)?

Beyoncé schooled the music world with the release of her new record, announced with a simple one-word “Surprise!” (the caption of the Instagram video that she shared with her 8M followers). It was the social media update heard around the … Continue reading

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NY Times Discovers PR, Scourge of Modern Journalism

I want to alert my readers that the NY Times has unearthed a story so big that it earned placement on the first page of the National section of the Sunday paper (taking up six columns across the lower third … Continue reading

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When is the right time for PDE? Lessons from JayZ Episode

What is the best way to respond when your principles are at stake?  Is there a good time for "public displays of emotion"? I thought about these questions after hearing a story from my friend.  Someone was spreading dirt about … Continue reading

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Boost Content Marketing Results and Appeal

Growing up, I was always afraid of accidentally eating food that had gone bad. My family would tease me about this obsession, and my penchant for sniffing around the fridge and haranguing about purchase and expiration dates. I thought about … Continue reading

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Don’t Slam the Phone on Proven Media Relations Tactics

Perhaps it is a generational thing, driven by the PR up-and-comers, the young folk who were weaned on texting and social media. Or maybe it is about too many communications options, and the thought that we all really must get … Continue reading

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What can tech PR Learn from Elmore Leonard? Get Shorty

I was very sad to hear that Elmore Leonard died last week. I like crime novels, and really enjoyed a number of his books. Elmore Leonard's prose was taut; he had a way of pulling you into a story while … Continue reading

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Baby Bump: Brands Try to Insert Themselves into the Royal Conversation

Most people who are in the PR field are familiar with the practice of "newsjacking".  It comes from the combination of "hijack" and "news", and is an attempt to ride the coattails of news that relates to your company, product … Continue reading

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Times: PR Execs Blew the Lid Off Bloomberg Affair

As readers of this blog know, I like to call out unfair reports about the PR profession (hence the name of the blog – “Flack” is pejorative for PR). I do this regardless of the importance of the offender. E.g. … Continue reading

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This is an investigation! Hand over your PR files and emails…

If you are in PR and read the title of this post, your heart may be beating just a little bit faster now. Could it really happen to you? It’s a natural concern, given the latest headlines. There have been … Continue reading

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