Category Archives: Uncategorized

Tech startups, Want to Go Big? Get PR Help, for the Love of God

When giving advice, it generally helps to have real credentials, such as professional experience in a field.  But I have noticed a trend in which armchair flacks such as VCs, journalists and CEOs spew forth about PR (saying things like … Continue reading

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Do Nice Headlines Finish First? Tech Media Training Redux

We had a media training session this week involving one of our larger clients last week. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in … Continue reading

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Taking Contol of the PR Narrative – 3 Ideas

I had the great pleasure of writing for PR Conversations again last week, after Judy Gombita graciously agreed to run with my post (the third one I have written for them). For the uninitiated, the group blog is a great … Continue reading

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How to Beat the Tech Leaders: Lessons for Startups from the Cantor Rout

Most were surprised by David Brat's win over House majority leader Eric Cantor in the Republican congressional primary in Virginia a few weeks ago. Where were the reporters and pollsters in this race? Scores of articles were written in the … Continue reading

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Mad Men Winks at PR, Ad Tech and Big Data

I really enjoyed last Sunday's Mad Men episode, the third in its "final" season (I use quotes because like Breaking Bad, the last shows are taking place over two mini-seasons). It was good because the writing and acting were top … Continue reading

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Capture Attention with a Striking Visual “Headline”

“Dig, if you will, the picture…” Prince “Every picture tells a story, don’t it?” Rod Stewart “All I’ve got is a photograph…” Def Leppard If my musical tastes seem dated (and say something about my age), you might think that … Continue reading

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Samsung: ‘t was Branding Killed the Beast

The world got an interesting glimpse into Samsung’s marketing playbook this week when CMO Todd Pendleton testified at the patent trial against Apple. This New York Times story relates his version of the steps the company took to build its … Continue reading

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Honing the Tech PR Message: Got “Killer Rap?”

We were in a messaging session with the client, the kind of exercise where you work together to try to find the words that explain tech in a compelling and easy-to-follow way. These can be messy affairs, like mud wrestling. … Continue reading

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Whither the tech PR Launch? Is it Withering?

Dorothy Crenshaw wrote a nice post about the decline of the tech PR launch on the Impressions blog.   She writes Some former colleagues in tech PR and I were talking recently about the “good old days” when nearly every … Continue reading

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Auto-posting Tech & Best Practices: 3 Experts Chime In

Note: This post is an excerpt from my content marketing column on Maximize Social Business I have a confession to make. I am an autoposter. Why is this so tough to admit? Auto posting is controversial because it can result … Continue reading

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