Category Archives: Uncategorized

Revenge Top 10

Following up on my post Future of PR: Its the Metrics, Stupid, I thought I’d share an amusing anecdote. I believe that metrics can be the "crack" of emerging bloggers.  It really is quite addicting (actually, humbling at first), charting … Continue reading

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Revenge of the Nerds (Comeuppance of Tech Media)

The downward death spiral of the tech trade media has been much discussed.  I blogged about it last summer, when we explored social media’s impact on tech journalism on the Fusion PR blog. But could the fact that major media … Continue reading

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Endangered PR “Species” Continued

In my post Death of Media Relations I started a death watch list of “old school” PR tools and tactics that look increasingly out-of-step with some of the changing realities of these times. Although I did not specifically call out … Continue reading

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Assume the Positioning: Words that work in Tech PR, Part 3

If you have read my first two posts in the series, and followed my instructions, then that means you have done a ton of research and your head is probably hurting right around now. To help, I will switch gears, … Continue reading

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Read My Blog or I’ll Shoot This Dog

I just recently passed the six month mark of Flack’s Revenge, and thought I’d take a little time to reflect on the experiences.  It made me think of this famous National Lampoon magazine cover, back from when I was just … Continue reading

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Defending Those “Cozy” Media Relationships

There are some blog rumblings raising alarms about the “cozy relationships” that apparently exist between PR agents and the media (see below for links and excerpts). As the stories go, PR people and journalists cut deals – over access to … Continue reading

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Goodbye, Kurt

This post sadly notes the passing of one of my favorite authors, Kurt Vonnegut Jr. Although I am otherwise not a big science fiction fan, I thoroughly enjoyed his works in my youth, especially Cat’s Cradle and Slaughterhouse-Five, the latter … Continue reading

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Sanjaya, a PR Conspiracy?

Following the musings on the Fusion blog about how the PR profession is misunderstood, unloved, etc., and my PR Props post, about how we are gaining newfound respect and momentum, I was chagrined to receive the latest affront – from … Continue reading

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Newsmastering: So What?

In my post Crowdsourcing News Du ‘Jour last week I displayed a series of links and summaries culled from blogs and Web sites that included mentions of the term "crowdsourcing." On the face of it, this may seem unimpresssive.  After … Continue reading

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Crowdsourcing News Du Jour

Using MySyndicaat from KipCast, It took me just a few minutes to generate (or "newsmaster") a post featuring recent Web and blog mentions that included the term "crowdsourcing." Please see below. More info about how I did this, how it … Continue reading

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