Category Archives: Uncategorized

New Tracx Features are Truly Earth Shaking

Asaf Shtekler of Tracx stopped by our offices in New York to catch up on things yesterday and tell me more about new functionality.  Readers of this blog may recall the post that I wrote about Tracx back in March … Continue reading

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News Corp. Goons Provide PR “Protection”

My post yesterday countered the idea some people have that PR corrupts the journalism process. But can    journalism corrupt PR? The question kind of reminds me of an old joke, which I will retell with new players: Question: What … Continue reading

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The Web: Efficient Outing Engine, Big Brother – or Both?

They used to say that on the Web, no one knows if you are a dog.  These days, it seems like  anonyminity has gone out the window and everyone knows everyone else’s business (see my related post on FOMO vs.TMI). … Continue reading

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For Just $1/day, You can Save the PR-challenged Celebrity

In my last post, I wrote about how Anthony Weiner and Charlie Sheen are great ads for PR. Rather than dwell on what is becoming an increasingly bizarre (and as Jon Steward said, "now officially sad") story, in the case … Continue reading

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Extreme Media Relations Part 2: “Reputational Attacks”

Last week I wrote about a starving artist – not the usual kind, but one who is intentionally starving, i.e. staging a public hunger strike, to get the attention of the New Yorker magazine. I found the story and his … Continue reading

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Study Identifies “Popularity Curves” for Online News

As I mentioned in my last post, I interviewed Jure Leskovec of Stanford University regarding new research methods that are shedding light on how news spreads online. The resulting insights should be of great interest to anyone in the field … Continue reading

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Times Profiles Press Secretary, Recalls his Classic Media Burn: “You are a hack!”

The New York Times recently profiled Jay Carney, Obama's new press secretary. The article covered Carney's background, and how world events have thrust him into the hot seat without much of a honeymoon period. The job of a press secretary … Continue reading

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9 Common Press Release Errors and How to Avoid Them

This week B2Bbuzz featured an article that I wrote on how to make the best use of press releases in support of PR and marketing programs. The press release has suffered an indentity crisis in recent years.  Some have questioned … Continue reading

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PR 2011 Mashup

‘Tis the season for predictions, state-of-the-industry wraps, and fruitcake. I am not a big fan of fruit cake, it is sickly sweet, and all the pontificating can get pretty rich and heavy too. But where would we be without these … Continue reading

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In PR, Deliberate Practice Makes Perfect

The PR Conversations blog had a nice post, Facing Up to the PR Challenge, about a skills shortage in the field, and what can and should be done about this. It emphasizes the importance of training, weighs the value of … Continue reading

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