Category Archives: Technology

New Tech Reality Show: It’s Magic, is it a Leap?

Posted on February 3, 2016 by rgeller

While many were anxiously awaiting the results of the Iowa caucuses yesterday, tech media were caught up in another drama. They were buzzing about $793 million funding for Magic Leap, a secretive startup now valued at $4B. The back and … Continue reading →

Posted in In the News, PR, PR Tech, Public Relations, Tech PR, Technology | Comments Off on New Tech Reality Show: It’s Magic, is it a Leap?

HBR Covers the Death of a B2B Salesman – and Media Relations

Posted on January 14, 2016 by rgeller

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading →

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Naughty or Nice? State of Tech Brand and PR Implications

Posted on August 10, 2015 by rgeller

Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Or is it is a hyper-aggressive frat party, where arrogant Masters of the … Continue reading →

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Cracking the Quadrant – Confessions of a former Gartner Analyst

Posted on June 3, 2015 by rgeller

I attended a meetup recently that featured a speaker who had once been a Gartner analyst. He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. It was … Continue reading →

Posted in NY Tech, PR, Public Relations, Technology, Uncategorized | Tagged , | 2 Comments

Social Tools Summit Wrap

Posted on May 15, 2015 by rgeller

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos to both, and thanks again for inviting me to speak there. The day was chock full … Continue reading →

Posted in PR Tech, Technology, Uncategorized | 2 Comments

Find and Fill Open Spaces to Connect with Customers

Posted on February 4, 2015 by rgeller

While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to … Continue reading →

Posted in Marketing, Public Relations, Social Media, Technology | 2 Comments

Secret to Creativity? Ditch the Phone! Get Bored!

Posted on January 28, 2015 by rgeller

Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people … Continue reading →

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Tips for Getting your Tech News Covered in China

Posted on December 11, 2014 by rgeller

As I said in PR in Asia: Myths and Misconceptions, Fusion PR often hears from companies that want to get media coverage in China. To better understand how to do this, I asked Carmen Ren – a talented PR person … Continue reading →

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