Category Archives: Technology

ENGAGE: NYC Reveals the King of Storytelling

Posted on April 25, 2017 by rgeller

I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading →

Posted in Branding, Events, In the News, Networking, NY Tech, PR Tech, Public Relations, Tech PR, Technology, TV, Web 2.0, Web 2.0 Hacks, Mashups and Utilities for PR | Tagged , , , , | Comments Off on ENGAGE: NYC Reveals the King of Storytelling

Enterprise Design Tips and Resources, via NYETM

Posted on January 19, 2017 by rgeller

I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of … Continue reading →

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Crowdsourcing PR Dashboard Advice

Posted on December 14, 2016 by rgeller

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that … Continue reading →

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AdTech NY 2016 Wrap

Posted on November 7, 2016 by rgeller

I attended AdTech last week, which featured a great lineup of keynotes and panels and over 100 vendors. It seems like there’s never enough time at big shows to check out everything (Fusion PR is one stop away on the 7 … Continue reading →

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New Group Aims to Study Impact of AI and Algorithms on Society

Posted on October 18, 2016 by rgeller

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large.  Recently he told me about a new effort that he helped conceive – DigiDig … Continue reading →

Posted in PR Tech, Tech, Technology | Tagged | 1 Comment

Is this the End of the Big Tech Reveal?

Posted on September 15, 2016 by rgeller

There are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits.  It so disruptive and interesting that the media just have … Continue reading →

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Huffington Goes Viral with Data Science – You can Too

Posted on August 9, 2016 by rgeller

Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways … Continue reading →

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“Buzzword Bake-off” Reveals the Most Hyped Tech Terms

Posted on June 22, 2016 by rgeller

Although we use lots of buzzwords in the tech industry, we don’t often consider how and why. My story in MarketingProfs examines their importance and role. It drills down on Big Data and compares related hype to other buzzed-about topics, … Continue reading →

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No Accounting for Bias?

Posted on May 17, 2016 by rgeller

There’s one thing that could put the whole Facebook Trending News bias controversy to rest – but I haven’t seen it yet. In case you are not familiar with the story, Gizmodo ran this piece last week: Former Facebook Workers: … Continue reading →

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Check out Geek Art & Design at Creative Tech Week NYC

Posted on May 4, 2016 by rgeller

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week, at the Clemente Center on the Lower East Side. I had been invited to CTW and did … Continue reading →

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