Category Archives: Technology

Cyber Tech brings Intrigue, Ethical Challenges to PR

Posted on May 17, 2018 by rgeller

Tech PR is usually not about life or death issues. Yes, we do start revolutions – but with a small “r”. Governments aren’t toppled, or blood spilled from our work. The field of cybersecurity technology is a different animal, however.  … Continue reading →

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NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Posted on March 21, 2018 by rgeller

In my last post, I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you … Continue reading →

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Pan for Media Gold with Newswhip Social Data

Posted on March 8, 2018 by rgeller

I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around with the software, … Continue reading →

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ICOs, the new Press Release for a Blockchain World

Posted on January 23, 2018 by rgeller

Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release. Now another form of crowdfunding is rising … Continue reading →

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Tech has an image problem. How do we fix it?

Posted on December 21, 2017 by rgeller

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are).  But if it were, I’d say there’s a problem. Namely I am getting tired of … Continue reading →

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Social Tools Summit Wrap

Posted on October 25, 2017 by rgeller

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the … Continue reading →

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Your Greatest Foe on Social Media – How to Fight Back

Posted on July 12, 2017 by rgeller

Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. To … Continue reading →

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Hot Startups Join Axis Innovation at NYSE

Posted on June 28, 2017 by rgeller

I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here). So when Axis CEO Ed Frank invited me … Continue reading →

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Facebook Redefines News. PR will Never be the Same

Posted on May 23, 2017 by rgeller

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede, not lead, and about the reverse triangle approach to news writing. We know what a byline is, and … Continue reading →

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Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing

Posted on May 3, 2017 by rgeller

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread your message far and wide. The post was inspired by Kelsey Liebert’s Moz article about creating … Continue reading →

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