Category Archives: Tech

B-M Fiasco Another Example of the Transparent PR Campaign

Posted on May 18, 2011 by rgeller

One week later there are still some rumblings about the Burson Marsteller Facebook fiasco. It is a spectacle that continues to draw attention and coverage. If we look at the episode more closely, however, it becomes clear that all the … Continue reading →

Posted in Tech, Tech PR | 2 Comments

Google Refresh is a Good Thing for PR, Social Media and the Web

Posted on March 4, 2011 by rgeller

Google was in the news this week for making significant adjustments to its search algorithm. Their move was an apparent response to all the outcry about high rankings for low quality content, which in turn has been driven by the … Continue reading →

Posted in Tech, Tech PR, Web/Tech | Comments Off on Google Refresh is a Good Thing for PR, Social Media and the Web

As the Media Turns: Has Apple Bulldozed One Deal Too Many?

Posted on February 18, 2011 by rgeller

It is one of those truisms that is especially relevant in the PR world: don’t pick fights with those who buy ink by the barrel. While in most cases it is electrons that are at stake these days, the principle … Continue reading →

Posted in In the News, Tech | Comments Off on As the Media Turns: Has Apple Bulldozed One Deal Too Many?

What’s Wrong with Tech Marketing – and How to Fix it (Forrester Interview)

Posted on February 15, 2011 by rgeller

As I blogged last week, I spoke with Dr. Thomas Grant of Forrester about a new report: Tech Marketers Pursue Antiquated Marketing Strategies. Our wide-ranging discussion covered many topics that should be of interest to Flack’s Revenge readers. The report … Continue reading →

Posted in Interviews, Tech, Tech PR, Web 2.0 | Comments Off on What’s Wrong with Tech Marketing – and How to Fix it (Forrester Interview)

From Telephone to Twitter – Hits and Misses in Andrew Cuomo’s PR Playbook

Posted on January 6, 2011 by rgeller

It is a new political season, and there's been lots of coverage about the new landscape and incoming class.  Politics follows not too far behind my primary passions of PR, technology and social media.  So I especially like to track … Continue reading →

Posted in Politics, Tech | Comments Off on From Telephone to Twitter – Hits and Misses in Andrew Cuomo’s PR Playbook

Birth of a Buzzword; Augmented Reality, and Apps for Tech PR

Posted on July 16, 2010 by rgeller

It is a phrase that conjures interesting imagery. Some might think it is what happens when you have one drink too many. Others would say people experience this when they become politicians (or when joining the PR profession, for that … Continue reading →

Posted in Tech | 2 Comments

Serendipity: Not dead yet, not by long shot

Posted on October 29, 2009 by rgeller

Damon Darlin wrote in his NY Times article Serendipity, Lost in the Digital Deluge that a downside of the Digital Age is a loss in serendipitous information discovery: WE’VE gained so much in the digital age. We get more entertainment … Continue reading →

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It’s an App, App, App, App, App, App World

Posted on September 4, 2009 by rgeller

It’s occurred to me that there has been a shift in how we think about and use software. The growth of the iPhone, it’s app store and myriad others, of smart phones in general and all the apps that go … Continue reading →

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Multitasking is Like Functioning on a 0.16 Blood Alcohol Level

Posted on September 3, 2009 by rgeller

I am fresh back from not quite a full week away from the office.  It was as a nice break, although I am not sure you could call it a vacation.  I took my daughter, who is now a high … Continue reading →

Posted in Tech | 1 Comment

Overcoming Fear of PR Measurment

Posted on March 1, 2008 by rgeller

I had an interesting meeting with one of my most loyal clients this week – someone who Fusion PR has supported through various successful ventures over the years (about seven, I believe, which is a long time in tech). He’s … Continue reading →

Posted in Tech | 2 Comments