Category Archives: Tech

Raising Seed Capital: Top Tips from NYETM

Posted on March 16, 2016 by rgeller

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups. Clearly I am late in blogging about February’s, which was about how to raise seed capital – so I am taking care of that … Continue reading →

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Off to the Social Tools Summit

Posted on May 8, 2015 by rgeller

I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. Neal Schaffer invited me to participate awhile back, and I jumped at the … Continue reading →

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Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos

Posted on January 21, 2015 by rgeller

We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market. It was probably the right thing to do, … Continue reading →

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Punch up Your News without Using Hype

Posted on October 7, 2014 by rgeller

You know the feeling; you’ve written a pretty good press release, or so you thought – but the client or internal sponsor kicks it back to you because it “lacks excitement.” It can be hard to understand or respond to … Continue reading →

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Sex + Tech Themed Meetup Gives “Come to the Phone” New Meaning

Posted on February 5, 2014 by rgeller

The wind was blowing, the snow was falling, there was a NY Tech Meetup going on… and it had been way too long since I went to one, so I made a game time decision, scared up a last minute … Continue reading →

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What Tech Marketers can Learn from Banksy Buzztoberfest

Posted on November 11, 2013 by rgeller

In New York, it was hard to escape the Banksy onslaught  last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in … Continue reading →

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It’s the End of the Storytelling World as we Know it: My Interview with Doug Rushkoff

Posted on March 28, 2013 by rgeller

I am a big fan of author Doug Rushkoff, and have read many of his books, starting with Media Virus back in the late 90s.. Doug has a knack for being the first to spot and describe things which in … Continue reading →

Posted in Books, Tech, Tech PR, Web 2.0 | 2 Comments

Attention Story Shoppers: Only 6 Pitching Days Left (NY Times Deconstructs Tech PR in Light of Apple News)

Posted on September 5, 2012 by rgeller

Our clients generally have very busy PR and marketing schedules. To get everything in, we try not to let external events dictate the pace. There are some obvious exceptions; you don’t want to announce news on a major holiday, or … Continue reading →

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Social Media: To ROI or not to ROI, that is the Question

Posted on February 24, 2012 by rgeller

This week on Windmill Networking, I wrote about how to measure and earn ROI for social media-fueled content marketing campaigns. Unfortunately, before you even get started, your campaign can get lost in the corporate approval quagmire: one, because securing any … Continue reading →

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Tablets Lead Way to Power News Consumers, and Apps for PR

Posted on November 8, 2011 by rgeller

More people are using tablets, and in some cases spending more time with them than other devices and media channels. This is because tablets are seen as being extremely versatile devices that can be used for many work purposes, such … Continue reading →

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