Category Archives: Tech PR

It’s the End of the Storytelling World as we Know it: My Interview with Doug Rushkoff

Posted on March 28, 2013 by rgeller

I am a big fan of author Doug Rushkoff, and have read many of his books, starting with Media Virus back in the late 90s.. Doug has a knack for being the first to spot and describe things which in … Continue reading →

Posted in Books, Tech, Tech PR, Web 2.0 | 2 Comments

Tempt – and then Reject – Your Best Customers: The Great New Way to Build Brand

Posted on January 11, 2013 by rgeller

If I told you there was a way to build your brand by tempting – and then rejecting – more customers; would you believe me? The very idea might be foreign to tech marketers, but it is a strategy that … Continue reading →

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Google to SMBs: Don’t rely on PPC, use Search, Social and PR for Top Results

Posted on October 24, 2012 by rgeller

SMBs that have wanted to improve results through online marketing have often turned to Google and AdWords pay-per-click (PPC) campaigns. There is no question that shrewdly planned PPC campaigns generate results. However, the growing popularity of this method means that … Continue reading →

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Attention Story Shoppers: Only 6 Pitching Days Left (NY Times Deconstructs Tech PR in Light of Apple News)

Posted on September 5, 2012 by rgeller

Our clients generally have very busy PR and marketing schedules. To get everything in, we try not to let external events dictate the pace. There are some obvious exceptions; you don’t want to announce news on a major holiday, or … Continue reading →

Posted in In the News, Marketing, PR Tech, Tech, Tech PR | Comments Off on Attention Story Shoppers: Only 6 Pitching Days Left (NY Times Deconstructs Tech PR in Light of Apple News)

VCs Wake up to the fact that PR Actually Works

Posted on July 24, 2012 by rgeller

In the tech PR field, we have an interesting and sometimes tortured relationship with VCs. Especially for those of us that work with startups, we value the financial muscle that they bring. We greatly appreciate it when they they introduce … Continue reading →

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There’s Gold in them Thar Apps – and App Developers

Posted on December 6, 2011 by rgeller

Forbes had a nice story today, The Rise of Developernomics. It included a link to David Kirkpatrick’s famous quote and article: Now, Every Company is a Software Company. The article today was about the importance of software developers, and the … Continue reading →

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Tablets Lead Way to Power News Consumers, and Apps for PR

Posted on November 8, 2011 by rgeller

More people are using tablets, and in some cases spending more time with them than other devices and media channels. This is because tablets are seen as being extremely versatile devices that can be used for many work purposes, such … Continue reading →

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App Against the Wall (Yer Busted, and, Yes, There’s an App for That)

Posted on November 1, 2011 by rgeller

It is tempting to think, wouldn’t it be great if all of life’s problems could be solved with a simple app? This question occurred to me as I read a NY Times article yesterday; About to be Hauled off in … Continue reading →

Posted in PR, PR Tech, Tech PR | Comments Off on App Against the Wall (Yer Busted, and, Yes, There’s an App for That)

B-M Fiasco Another Example of the Transparent PR Campaign

Posted on May 18, 2011 by rgeller

One week later there are still some rumblings about the Burson Marsteller Facebook fiasco. It is a spectacle that continues to draw attention and coverage. If we look at the episode more closely, however, it becomes clear that all the … Continue reading →

Posted in Tech, Tech PR | 2 Comments

Lies My Social Media Guru told Me

Posted on May 2, 2011 by rgeller

I am starting a series of posts that aim to refute common social media myths. One of the most persistent ones is that mainstream media doesn’t matter anymore, and its corollary: anyone can be a publisher these days and take … Continue reading →

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