Category Archives: Tech PR

Do Nice Headlines Finish First? Tech Media Training Redux

Posted on August 11, 2014 by rgeller

We had a media training session this week involving one of our larger clients last week. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in … Continue reading →

Posted in Tech PR, Uncategorized | Comments Off on Do Nice Headlines Finish First? Tech Media Training Redux

Secret to great tech PR? Messaging, messaging, messaging!

Posted on January 9, 2014 by rgeller

We're all familiar with the jokes that list three identical things as a punch line (e.g. "location, location, location" for factors driving real estate value, or "money-driven, money-driven, money-driven" as the three most important qualities of a salesperson; by the … Continue reading →

Posted in Marketing, PR, PR Tech, Reading Files, Tech PR | Comments Off on Secret to great tech PR? Messaging, messaging, messaging!

What Tech Marketers can Learn from Banksy Buzztoberfest

Posted on November 11, 2013 by rgeller

In New York, it was hard to escape the Banksy onslaught  last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in … Continue reading →

Posted in Campaign Analysis, Current Affairs, In the News, Marketing, NY Tech, Tech, Tech PR | Comments Off on What Tech Marketers can Learn from Banksy Buzztoberfest

If the Tech Blogger’s / Journo’s Email Inbox was A Real Place

Posted on October 1, 2013 by rgeller

My colleague Michelle sent me a Forbes article: This Is What Happened When I Personally Replied To Every Press Release I Received For A Week The title pretty much sums up a story that is both amusing and sad. Writer … Continue reading →

Posted in Tech PR | Comments Off on If the Tech Blogger’s / Journo’s Email Inbox was A Real Place

PR’s Dr. Death is at it Again (How Real is the Threat from Google)?

Posted on August 20, 2013 by rgeller

There has been much buzz about Google’s new Webmaster rules, in the wake of Tom Foremski’s article: Did Google Just Kill PR Agencies? (My friend and former Fusionite Chris Michaels alerted me to the story; thanks, Chris!) Foremski has something … Continue reading →

Posted in PR Tech, Tech PR, Web/Tech, Writing Tips | Comments Off on PR’s Dr. Death is at it Again (How Real is the Threat from Google)?

One Small Step for Crowdfunding; A Giant Leap for Startups

Posted on July 17, 2013 by rgeller

Last year I wrote about online crowdfunding, and how it could give startups another way to not just raise capital but also take their stories public. There was much excitement here in the NY tech community and nationally about the … Continue reading →

Posted in Current Affairs, NY Tech, Tech PR | 2 Comments

Recent News Events are Good PR for Tech Media

Posted on June 24, 2013 by rgeller

While many tech PR clients prefer coverage in the biggest publications, the NSA story demonstrates the continued and enduring importance of tech media – and not just for the quick hit. Seasoned PR practitioners know that consistent coverage in the … Continue reading →

Posted in In the News, Tech PR | 1 Comment

Splash of PR Helps Startups Swim with Sharks (and Get Funded)

Posted on June 14, 2013 by rgeller

My friend and fellow Windmill Networking columnist Judy Gombita wrote recently about the positive impact that reputation can have on company value. This is true for small and large companies, private and public. But there is no better way to … Continue reading →

Posted in In the News, Tech PR, Television | Comments Off on Splash of PR Helps Startups Swim with Sharks (and Get Funded)

RTFC – Reading your Way to Tech PR Success

Posted on May 1, 2013 by rgeller

Before I got into tech PR, much earlier in my career, I worked in technical support. Back then, we had a saying for customers that did not want to take the time to try to figure things out for themselves … Continue reading →

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Turning the Web Din into a Vibrant Content Marketplace with Content Curation

Posted on April 19, 2013 by rgeller

My monthly Content Marketing column, which ran today, offers content curation tips that are based on how the pros do it (meanling professional online publishers and news sites). The appeal of curation for content and social media marketers is obvious; … Continue reading →

Posted in PR Tech, Tech PR, Web 2.0, Web/Tech | Comments Off on Turning the Web Din into a Vibrant Content Marketplace with Content Curation