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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: Tech PR
Singles’ Day on Chinese Social Media
This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo, a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com, Reuters and the New York Times. The post is … Continue reading
Posted in Events, Social Media, Tech PR, Uncategorized, Web/Tech Comments Off on Singles’ Day on Chinese Social Media
Tech Blogger Lament: “It’s now all about the page-clicks”
It seems hard to believe, but I wrote my PR Death Watch series, which chronicled the changing nature of the profession, seven years ago. One of the tactics that I questioned back then was the media tour: “With news cycles … Continue reading
Posted in PR, Tech PR Tagged media relations, PR Comments Off on Tech Blogger Lament: “It’s now all about the page-clicks”
The Best Way to Reach Chinese Media
This post first appeared on Fusion Forum. We have dispelled myths about how PR works in Asia, and offered tips for getting tech news covered in China. This post focuses on WeChat, a messenger app that is one of the … Continue reading
Posted in Public Relations, Tech PR 2 Comments
Naughty or Nice? State of Tech Brand and PR Implications
Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Or is it is a hyper-aggressive frat party, where arrogant Masters of the … Continue reading
Posted in PR, Public Relations, Tech PR, Technology Comments Off on Naughty or Nice? State of Tech Brand and PR Implications
GigaOm Crash? Houston, We Have a Bigger Problem
GigaOm’s crash and burn this week really hit a nerve. The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. The speed of the flameout left … Continue reading
Posted in In the News, Marketing, PR Tech, Public Relations, Tech PR, Uncategorized Tagged B2B, GigaOm, PR, tech PR Comments Off on GigaOm Crash? Houston, We Have a Bigger Problem
Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos
We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market. It was probably the right thing to do, … Continue reading
Posted in In the News, Tech, Tech PR, Uncategorized Comments Off on Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos
Punch up Your News without Using Hype
You know the feeling; you’ve written a pretty good press release, or so you thought – but the client or internal sponsor kicks it back to you because it “lacks excitement.” It can be hard to understand or respond to … Continue reading
Posted in Tech, Tech PR, Uncategorized Comments Off on Punch up Your News without Using Hype
And One More thing… David Carr Deconstructs Apple’s Media Playbook
It is an old saying in PR: “there is no accounting for taste.” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”. The media will … Continue reading
Posted in Campaign Analysis, In the News, Tech PR Tagged Apple, launch, PR Comments Off on And One More thing… David Carr Deconstructs Apple’s Media Playbook
Tech startups, Want to Go Big? Get PR Help, for the Love of God
When giving advice, it generally helps to have real credentials, such as professional experience in a field. But I have noticed a trend in which armchair flacks such as VCs, journalists and CEOs spew forth about PR (saying things like … Continue reading
The Most Disruptive, Purpose-built list of Tech PR Clichés Ever
The Journal featured a book review yesterday for Orin Hargraves’ It’s Been Said Before. I was really excited because the article described a whole book about clichés and, let’s face it, I have no life (OK, I have a life, is … Continue reading
Posted in PR, Tech PR 2 Comments
