Category Archives: Tech PR

Singles’ Day on Chinese Social Media

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo, a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com, Reuters and the New York Times. The post is … Continue reading

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Tech Blogger Lament: “It’s now all about the page-clicks”

It seems hard to believe, but I wrote my PR Death Watch series, which chronicled the changing nature of the profession, seven years ago.   One of the tactics that I questioned back then was the media tour: “With news cycles … Continue reading

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The Best Way to Reach Chinese Media

This post first appeared on Fusion Forum. We have dispelled myths about how PR works in Asia, and offered tips for getting tech news covered in China. This post focuses on WeChat, a messenger app that is one of the … Continue reading

Posted in Public Relations, Tech PR | 2 Comments

Naughty or Nice? State of Tech Brand and PR Implications

Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Or is it is a hyper-aggressive frat party, where arrogant Masters of the … Continue reading

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GigaOm Crash? Houston, We Have a Bigger Problem

GigaOm’s crash and burn this week really hit a nerve. The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. The speed of the flameout left … Continue reading

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Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos

We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market. It was probably the right thing to do, … Continue reading

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Punch up Your News without Using Hype

You know the feeling; you’ve written a pretty good press release, or so you thought – but the client or internal sponsor kicks it back to you because it “lacks excitement.” It can be hard to understand or respond to … Continue reading

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And One More thing… David Carr Deconstructs Apple’s Media Playbook

It is an old saying in PR: “there is no accounting for taste.”  Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”.   The media will … Continue reading

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Tech startups, Want to Go Big? Get PR Help, for the Love of God

When giving advice, it generally helps to have real credentials, such as professional experience in a field.  But I have noticed a trend in which armchair flacks such as VCs, journalists and CEOs spew forth about PR (saying things like … Continue reading

Posted in Tech PR, Uncategorized | Tagged , , , | 1 Comment

The Most Disruptive, Purpose-built list of Tech PR Clichés Ever

The Journal featured a book review yesterday for Orin Hargraves’ It’s Been Said Before.  I was really excited because the article described a whole book about clichés and, let’s face it, I have no life (OK, I have a life, is … Continue reading

Posted in PR, Tech PR | 2 Comments