Category Archives: Tech PR

Is this the End of the Big Tech Reveal?

Posted on September 15, 2016 by rgeller

There are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits.  It so disruptive and interesting that the media just have … Continue reading →

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Facebook Calls the News Shots, Upending Media and Marketing

Posted on July 14, 2016 by rgeller

I generally don’t chase breaking news stories – my posts come once or twice a week at most. This may seem a disadvantage in the fast moving world of social media. But the slower pace affords some perspective – I … Continue reading →

Posted in PR Tech, Social Media, Tech PR | Tagged , , | 2 Comments

“Buzzword Bake-off” Reveals the Most Hyped Tech Terms

Posted on June 22, 2016 by rgeller

Although we use lots of buzzwords in the tech industry, we don’t often consider how and why. My story in MarketingProfs examines their importance and role. It drills down on Big Data and compares related hype to other buzzed-about topics, … Continue reading →

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No Accounting for Bias?

Posted on May 17, 2016 by rgeller

There’s one thing that could put the whole Facebook Trending News bias controversy to rest – but I haven’t seen it yet. In case you are not familiar with the story, Gizmodo ran this piece last week: Former Facebook Workers: … Continue reading →

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Hannah and Her Sister Disrupt PR with Babbler

Posted on May 12, 2016 by rgeller

We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments  … Continue reading →

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Check out Geek Art & Design at Creative Tech Week NYC

Posted on May 4, 2016 by rgeller

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week, at the Clemente Center on the Lower East Side. I had been invited to CTW and did … Continue reading →

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Social Media Week NY Seminar Wrap

Posted on February 24, 2016 by rgeller

If you are in PR or marketing, it is probably a familiar feeling.  You have some great news or content to promote – but it is really tough these days to get anyone to care.  Our Social Media Week New York seminar … Continue reading →

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New Tech Reality Show: It’s Magic, is it a Leap?

Posted on February 3, 2016 by rgeller

While many were anxiously awaiting the results of the Iowa caucuses yesterday, tech media were caught up in another drama. They were buzzing about $793 million funding for Magic Leap, a secretive startup now valued at $4B. The back and … Continue reading →

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HBR Covers the Death of a B2B Salesman – and Media Relations

Posted on January 14, 2016 by rgeller

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading →

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Here’s a Pitch: Get Tech Savvy, take a PR Briefing

Posted on January 5, 2016 by rgeller

NY Times reporter Farhad Manjoo wrote a nice story that highlighted the growing problem of tech illiteracy and its implications. He wrote: “People in the tech industry… act as if the products they build sit at the center of everything. … Continue reading →

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