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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: Tech PR
Hot Startups Join Axis Innovation at NYSE
I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here). So when Axis CEO Ed Frank invited me … Continue reading
Posted in Events, Marketing, Networking, NY Tech, Tech PR, Technology Tagged Israeli, NYSE, startup, tech Comments Off on Hot Startups Join Axis Innovation at NYSE
Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing
My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread your message far and wide. The post was inspired by Kelsey Liebert’s Moz article about creating … Continue reading
Posted in Influencer marketing, Marketing, Networking, NY Tech, Tech, Tech PR, Technology Tagged influencer marketing, network graph, network sience, social media Comments Off on Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing
ENGAGE: NYC Reveals the King of Storytelling
I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading
Posted in Branding, Events, In the News, Networking, NY Tech, PR Tech, Public Relations, Tech PR, Technology, TV, Web 2.0, Web 2.0 Hacks, Mashups and Utilities for PR Tagged bots, branding, marketing, storytelling, virtual reality Comments Off on ENGAGE: NYC Reveals the King of Storytelling
What to do when PR hits a Pay Wall
PR folks know the feeling. You put a press release over the wire – and then duck. Not necessarily because of all the press inquiries that come in (wouldn’t that be great)? You duck to avoid the flood of offers … Continue reading
Posted in PR, PR Tech, Social Media, Tech, Tech PR Comments Off on What to do when PR hits a Pay Wall
3 Ways to Blow out Influencer Marketing Results
When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings. Most think that size matters (as I’ve pointed out, influence is not just a number). Then again, much has been said … Continue reading
Posted in Marketing, Networking, PR Tech, Tech PR Comments Off on 3 Ways to Blow out Influencer Marketing Results
My Take on the Fake News Debate
I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, … Continue reading
Posted in Events, PR, Social Media, Tech, Tech PR Tagged Facebook, fake news, Google, journalism, PR, social networks 3 Comments
Are PR and Branded Content Fake News?
I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer. They discussed the problem that has come to be called “Fake News”. The neat label is deceptive because … Continue reading
Posted in Events, In the News, NY Tech, PR, Social Media, Tech, Tech PR 3 Comments
Crowdsourcing PR Dashboard Advice
A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that … Continue reading
Posted in Agency news, Marketing, PR Tech, Public Relations, Tech PR, Technology Tagged dashboard, metrics, PR Comments Off on Crowdsourcing PR Dashboard Advice
PR Golden Turkey Awards
I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons. … Continue reading
Posted in In the News, Public Relations, Tech PR Comments Off on PR Golden Turkey Awards
Apple News-buster Seth Weintraub on the State-of-the-scoop
I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac, Google and Toys) lives in our town, … Continue reading
Posted in Interviews, PR, PR Tech, Public Relations, Tech, Tech PR Comments Off on Apple News-buster Seth Weintraub on the State-of-the-scoop