Category Archives: Tech PR

Art of the Tech PR pitch: Pitch Stories, Not Ideas

I am following up my post about the importance of narrative in press releases (Social Media Release: What’s the Story?) by imploring my fellow PR practitioners to pitch stories, not ideas. Amidst all the changes that are rocking our profession, … Continue reading

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Living off the Grid in Tech PR Land

So the NY Times had this piece (Too Much Information? Ignore It) about Timothy Ferriss, author of The 4-Hour Workweek, who apparently is  a darling of tech entrepreneur Marc Andreesen and other Silicon Valley types. The main message was that … Continue reading

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Heavy Meta (PR Megatrends)

It was a sobering experience, and just goes to show you how fast things are changing, and how much they are changing. Wanting to do some market research on the cheap, I asked my friend, a CTO for an online … Continue reading

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Techmeme Leaderboard and the Power of the Press Release

Amidst my rants about press releases in general, and SMR (social media releases) in particular, I realize that I may have given the mistaken impression that I do not feel that press releases can be an important part of the … Continue reading

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Business 2.0 – Looking at the (Tech PR) Bright side

Suzanne McGee has a great post on the Fusion Forum Blog, Pulp to Pulp – Time Inc. Shutters Business 2.0. It made me think fondly back on the go-go tech years of not too long ago. It is sad that … Continue reading

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Rumors of Tech Journalism Demise Exaggerated – See My Bulldog Reporter Editorial

I contributed an editorial to the Barks & Bites column of Bulldog Reporter.  It states my thoughts on the results of the now (in)famous survey about the impact of social media. You can read more about it here.

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Social Media Impact on Tech Journalism

Some have said that social media like blogs, Wikis and RSS pose a threat to traditional journalists and publications, especially in the tech sector.  For example, an article in Forbes (see "Tech Boom, Media Bust") reported that tech media is … Continue reading

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Avoiding Tech PR Writing Pitfalls

I just thought I would call attention to my post on the Fusion Forum blog today which asks and answers the question: Does tech jargon have its place in PR writing? It cites a study referenced on Cincom Expert Access … Continue reading

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