Tags
- agency
- AI
- analyst relations
- B2B
- blockchain
- blogs
- branding
- ChatGPT
- communications
- content marketing
- crisis management
- cryptocurrency
- cybersecurity
- digital marketing
- fake news
- industry analyst
- influencer marketing
- Israel
- journalism
- launch
- marketing
- media
- media relations
- media training
- MWC
- news
- newsfeed
- politics
- positioning
- PR
- promotion
- public relations
- reputation
- SEO
- social media
- social media marketing
- Social Tools Summit
- startup
- tech
- technology
- tech PR
- Trump
Recent Posts
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
Archives
Categories
Public Relations Today
Tags
- agency
- AI
- analyst relations
- B2B
- blockchain
- blogs
- branding
- ChatGPT
- communications
- content marketing
- crisis management
- cryptocurrency
- cybersecurity
- digital marketing
- fake news
- industry analyst
- influencer marketing
- Israel
- journalism
- launch
- marketing
- media
- media relations
- media training
- MWC
- news
- newsfeed
- politics
- positioning
- PR
- promotion
- public relations
- reputation
- SEO
- social media
- social media marketing
- Social Tools Summit
- startup
- tech
- technology
- tech PR
- Trump
Recent Posts
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
Archives
Categories
Category Archives: Tech PR
Art of the Tech PR pitch: Pitch Stories, Not Ideas
I am following up my post about the importance of narrative in press releases (Social Media Release: What’s the Story?) by imploring my fellow PR practitioners to pitch stories, not ideas. Amidst all the changes that are rocking our profession, … Continue reading
Living off the Grid in Tech PR Land
So the NY Times had this piece (Too Much Information? Ignore It) about Timothy Ferriss, author of The 4-Hour Workweek, who apparently is a darling of tech entrepreneur Marc Andreesen and other Silicon Valley types. The main message was that … Continue reading
Posted in Tech PR Comments Off on Living off the Grid in Tech PR Land
Heavy Meta (PR Megatrends)
It was a sobering experience, and just goes to show you how fast things are changing, and how much they are changing. Wanting to do some market research on the cheap, I asked my friend, a CTO for an online … Continue reading
Posted in Tech PR Comments Off on Heavy Meta (PR Megatrends)
Techmeme Leaderboard and the Power of the Press Release
Amidst my rants about press releases in general, and SMR (social media releases) in particular, I realize that I may have given the mistaken impression that I do not feel that press releases can be an important part of the … Continue reading
Business 2.0 – Looking at the (Tech PR) Bright side
Suzanne McGee has a great post on the Fusion Forum Blog, Pulp to Pulp – Time Inc. Shutters Business 2.0. It made me think fondly back on the go-go tech years of not too long ago. It is sad that … Continue reading
Posted in Tech PR Comments Off on Business 2.0 – Looking at the (Tech PR) Bright side
Rumors of Tech Journalism Demise Exaggerated – See My Bulldog Reporter Editorial
I contributed an editorial to the Barks & Bites column of Bulldog Reporter. It states my thoughts on the results of the now (in)famous survey about the impact of social media. You can read more about it here.
Posted in Tech PR 2 Comments
Social Media Impact on Tech Journalism
Some have said that social media like blogs, Wikis and RSS pose a threat to traditional journalists and publications, especially in the tech sector. For example, an article in Forbes (see "Tech Boom, Media Bust") reported that tech media is … Continue reading
Posted in Tech PR Comments Off on Social Media Impact on Tech Journalism
Avoiding Tech PR Writing Pitfalls
I just thought I would call attention to my post on the Fusion Forum blog today which asks and answers the question: Does tech jargon have its place in PR writing? It cites a study referenced on Cincom Expert Access … Continue reading