Category Archives: Tech PR

I am following up my post about the importance of narrative in press releases (Social Media Release: What’s the Story?) by imploring my fellow PR practitioners to pitch stories, not ideas. Amidst all the changes that are rocking our profession, … Continue reading →

So the NY Times had this piece (Too Much Information? Ignore It) about Timothy Ferriss, author of The 4-Hour Workweek, who apparently is  a darling of tech entrepreneur Marc Andreesen and other Silicon Valley types. The main message was that … Continue reading →

It was a sobering experience, and just goes to show you how fast things are changing, and how much they are changing. Wanting to do some market research on the cheap, I asked my friend, a CTO for an online … Continue reading →

Amidst my rants about press releases in general, and SMR (social media releases) in particular, I realize that I may have given the mistaken impression that I do not feel that press releases can be an important part of the … Continue reading →

Suzanne McGee has a great post on the Fusion Forum Blog, Pulp to Pulp – Time Inc. Shutters Business 2.0. It made me think fondly back on the go-go tech years of not too long ago. It is sad that … Continue reading →

I contributed an editorial to the Barks & Bites column of Bulldog Reporter.  It states my thoughts on the results of the now (in)famous survey about the impact of social media. You can read more about it here.

Some have said that social media like blogs, Wikis and RSS pose a threat to traditional journalists and publications, especially in the tech sector.  For example, an article in Forbes (see "Tech Boom, Media Bust") reported that tech media is … Continue reading →

I just thought I would call attention to my post on the Fusion Forum blog today which asks and answers the question: Does tech jargon have its place in PR writing? It cites a study referenced on Cincom Expert Access … Continue reading →