Category Archives: Tech PR

As I started to hint at in my post Introducing the Mob formerly Known as the Audience, we are entering an age which requires real time PR skills and zero latency response times. As much as this places pressures like … Continue reading →

They say that using  acronyms as names is the last resort of the unimaginative. In the Network World article Who’s Minding the Acronym Store? Steve Taylor and Jim Metzler describe another reason to take care with acronyms: the potential confusion … Continue reading →

I sometimes reflect on the types of client companies I enjoy working with and promoting. No question, there is the "prestige factor" that comes from working with the largest companies.  The press are more open to pitches involving these companies … Continue reading →

It used to be the dirty little (not so secret) in tech PR, that key influencers like industry analysts guess what, surprise, surprise… they have their own agendas and bottom lines to cover. Well at least those influencers sported pinstripes, … Continue reading →

Seems green is the new black in enterprise (especially data center) tech. The din of coverage we have seen – and companies looking to be pitched as green solutions – is becoming deafening. Does that mean that a green shakeout … Continue reading →

Here is a quick refresher on previous “Words that Work in Tech PR” Topics: Part 1 This post discussed story frames and root metaphors, and the importance of finding just the right words. Part 2 Discussed research tactics, and getting … Continue reading →

The NY Times featured some relatively good news about projected enterprise tech spending today. This should mean good things for enterprise tech vendors, and those who specialize in marketing and promoting tech. Some might be concerned that an impending recession … Continue reading →

I thought I would add a few more words to my post from last week Many deplore the sorry state of business communications in general and tech writing in particular. It is a fact that excessive use of jargon and … Continue reading →

Bob Brumfeld had a great post on the Fusion Forum Blog yesterday: On Root Metaphors and Public Relations.  It ties in nicely with my last post, which made the modest proposal that we as a profession (PR in general, and … Continue reading →

Janet Rae-Dupree had an excellent article in the NY Times, Innovative Minds don’t Think Alike, which points to the need to avoid tunnel vision when it comes to communicating new ideas. The article – one of the most emailed pieces … Continue reading →