Category Archives: Tech PR

My colleague Chris Michaels blogged just the other day about crowd sourcing news in his post on Fusion PR forum. This is the flip side to User-generated PR, a topic I just wrote about.  Crowd sourcing and collaborating on news … Continue reading →

I just want to call attention to my post yesterday on Fusion forum about user-generated PR.  This post contains excerpts, and you can read more on the topic here. If you are in tech PR, it might seem that there … Continue reading →

Here’s an anecdote, which hopefully you will find interesting, and some advice to go along that bridges trends in social media with the state of tech PR. In doing so, I also add to the findings from our earlier study … Continue reading →

The NY Post covered recent editorial moves that should be of interest to tech PR people. Dan Lyons, the ex-Forbes writer and Fake Steve Jobs guy is moving to Newsweek, according to the NY Post Media Ink piece Job for … Continue reading →

Those in Tech PR who cover data storage should be very familiar with the online publication Byte & Switch.  In The Vendor Pitch Revisited, Mary Jander wrote there today about pet peeves for vendor briefings (thanks, Bennie, for pointing this … Continue reading →

This post was inspired by some of my prior musings, and a recent NY Times Op-Ed piece, Bits, Bands and Books, by Paul Krugman. I am also reacting to some false platitudes in blog posts that I referenced yesterday – … Continue reading →

Just thought I would update my December 2007 post, Avoiding “Post and Pray” Syndrome,  which discussed ways to elevate your content online. After I wrote that post I happened onto Marketing Ninja’s 7 Reasons why Niche Social Media Outlets are … Continue reading →

As promised, I am following up my post from last week – Cultivating Non-traditional Influencers in Tech PR – with this interview of Stephen Andrews, a VP here at Fusion PR who has done some great work in the area. … Continue reading →

For anyone seeking to promote a company, cause, product or service, it is often helpful to to get the support of independent authorities such as high profile consultants, researchers, and educators. But where to start?  Most PR people are very … Continue reading →

In my post The Thrill of the Startup in Tech PR I wrote about some of the benefits (as well as challenges) of providing PR services for these types of companies. I now realize that I may have neglected one … Continue reading →