Category Archives: Tech PR

Online Privacy Fears: Does FOMO trump TMI?

Posted on April 15, 2011 by rgeller

The Journal had a big What They Know article series about the growing market for information about online personal info and activities; it cast the vendors that serve the market in a pretty dark light. Earlier this year, TIME magazine … Continue reading →

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Google Refresh is a Good Thing for PR, Social Media and the Web

Posted on March 4, 2011 by rgeller

Google was in the news this week for making significant adjustments to its search algorithm. Their move was an apparent response to all the outcry about high rankings for low quality content, which in turn has been driven by the … Continue reading →

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What’s Wrong with Tech Marketing – and How to Fix it (Forrester Interview)

Posted on February 15, 2011 by rgeller

As I blogged last week, I spoke with Dr. Thomas Grant of Forrester about a new report: Tech Marketers Pursue Antiquated Marketing Strategies. Our wide-ranging discussion covered many topics that should be of interest to Flack’s Revenge readers. The report … Continue reading →

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PR Checklists: What is the State of the PR Program?

Posted on February 4, 2010 by rgeller

My post on Tuesday discussed PR process and checklists. There are many types of checklists covering many different areas of PR. They can be about things as seemingly trivial as covering for a colleague on a briefing (my team sometimes … Continue reading →

Posted in PR, Tech PR | 2 Comments

New eBook on Market Positioning

Posted on June 23, 2009 by rgeller

At Fusion PR, we have teamed up with Silicon Valley tech marketing and strategy guru Rebel Brown on many successful product launches and company rebranding/turnaround efforts. I am pleased to let you know that Rebel’s new eBook It’s Not About … Continue reading →

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Every Number Tells a Story: From Bits, Bytes, Speeds and Feeds to Othello

Posted on April 1, 2009 by rgeller

Much has been written about the sorry state of the press release, especially when it comes to techPR.   Just earlier this week CIO Magazine blogger Thomas Wailgum cited high tech vendor press release as number 6 on his list of  … Continue reading →

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From Pimping Data Centers to Tidying This Old Glass House: New Language in Tech Marketing

Posted on March 10, 2009 by rgeller

Last week the Sunday NY Times Real Estate section ran a story Adjectives get Evicted, which described how the language is changing in real estate based on the economic climate: Not only are there fewer buyers today, but they are … Continue reading →

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Enterprise Reporting for Dummies

Posted on January 14, 2009 by rgeller

The No Train, No Gain (inactive) site website – a training resource for journalists – has a page on enterprise reporting, a sort of “how to” guide that I thought my tech PR readers would find interesting.   I first saw … Continue reading →

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PR Tips for Entrepreneurs

Posted on September 25, 2008 by rgeller

I struck up a nice dialog with Anne Clelland, a dynamo who is the force behind Handshake Media and a number of innovative blogging efforts, namely Handshake 2.0 (I love that name), a blog that showcases tech entrepreneurs, and helps … Continue reading →

Posted in Tech PR | 4 Comments

Silver Lining in Enterprise Tech Spending

Posted on August 26, 2008 by rgeller

The New York Times had a couple of excellent articles yesterday, which should be of interest to tech PR and social media PR folks. There is a silver lining in enterprise tech spending numbers, and it is in the clouds … Continue reading →

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