Category Archives: Tech PR

AdWeek Says PRs are too Hypey.  Here’s what I say

Posted on November 11, 2024 by rgeller

I was speaking with Ben Guttmann, author of the book Simply Put for an upcoming PR, Done & Doner podcast episode. He mentioned a recent article in AdWeek: Press Releases are Way too Hyperbolic, by Paul Hiebert. I read the … Continue reading →

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Defining PR: Top Tips, AI Tools and Takeaways

Posted on August 1, 2023 by rgeller

I enjoyed participating in the Defining PR roundtable on Twitter Spaces recently, which was organized and led by Stephen Karaolis, founder of Pear The Agency and AI startup PR Labs (more on this below). It was a great panel and … Continue reading →

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PR – a Great Value in a Recession?

Posted on March 24, 2023 by rgeller

Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. One was from an old friend and Fusion PR partner, Drew Neiser, CEO and founder of Renegade Marketing.  He … Continue reading →

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My Crazy Ex-chat Friend

Posted on March 13, 2023 by rgeller

In my last post I blogged that OpenAI found the perfect PR and buzz creation vehicle with ChatGPT. It’s engaging, and early users have loved sharing their experiences with the AI (variously, delightful, amazing and mystifying). The buzz has been … Continue reading →

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Posted on December 12, 2022 by rgeller

(This article originally appeared in O’Dywer’s PR.) It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world.  Yet there have been … Continue reading →

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Insurtech Round Table Explores Startup PR, Success Factors

Posted on November 17, 2022 by rgeller

We invited a round table of experts on the latest PR, Done & Doner podcast to explore the state of buzz, funding and innovation in insurtech: It was an informative and wide ranging conversation around these questions and others. We … Continue reading →

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Boo! Now will you cover my PR?

Posted on October 31, 2022 by rgeller

Tapping emotions is a time-honored tactic in PR and marketing.  This can involve fear-mongering.  Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. The reasons relate to … Continue reading →

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What’s so Funny about Peace, Hype and Understanding?

Posted on May 5, 2022 by rgeller

Hype has been getting a bad name recently. Trump was under legal scrutiny in NY for variously overhyping or underhyping his assets (depending on the situation). Burger King got sued for inflating their burgers in ads. And many in the … Continue reading →

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Frank Strong on the State of PR Tech

Posted on April 13, 2022 by rgeller

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview). The PR job of has never been … Continue reading →

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What’s your Hype Cycle Time?

Posted on October 27, 2021 by rgeller

How to Surf the Tech Trends without Going Under Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of … Continue reading →

Posted in Campaign Analysis, Marketing, Public Relations, Tech PR | Tagged , | 1 Comment