Category Archives: Tech

Scott and Kara Chime in on the State of Media and big PR Reveals

Posted on September 19, 2024 by rgeller

I really enjoy tuning into the Pivot podcast, hosted by Kara Swisher and Scott Galloway, twice weekly. The two have a great rapport, and cover tech, media and poltical news in a fun and entertaining way. If the names are … Continue reading →

Posted in Podcast, Politics, PR, PR Tech, Tech | Comments Off on Scott and Kara Chime in on the State of Media and big PR Reveals

Defining PR: Top Tips, AI Tools and Takeaways

Posted on August 1, 2023 by rgeller

I enjoyed participating in the Defining PR roundtable on Twitter Spaces recently, which was organized and led by Stephen Karaolis, founder of Pear The Agency and AI startup PR Labs (more on this below). It was a great panel and … Continue reading →

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Insurtech Round Table Explores Startup PR, Success Factors

Posted on November 17, 2022 by rgeller

We invited a round table of experts on the latest PR, Done & Doner podcast to explore the state of buzz, funding and innovation in insurtech: It was an informative and wide ranging conversation around these questions and others. We … Continue reading →

Posted in Podcast, Tech, Tech PR | Comments Off on Insurtech Round Table Explores Startup PR, Success Factors

Turn Your Secret Sauce into a PR Asset with these 4 Steps

Posted on February 3, 2021 by rgeller

In my last post I explained the history and significance of secret sauce, or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component.  … Continue reading →

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Secret Sauce: What it is, and How to Apply for best PR Results

Posted on December 7, 2020 by rgeller

It can go by various names.  IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom.   I like “secret sauce”.   Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution … Continue reading →

Posted in Campaign Analysis, Public Relations, Tech, Tech PR | Comments Off on Secret Sauce: What it is, and How to Apply for best PR Results

Tesla Slams the Brakes on PR

Posted on October 15, 2020 by rgeller

The EV blog  Electrek broke the news last week that Tesla is dissolving its PR department.  Editor-in-chief  Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved … Continue reading →

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Breaking Down PR’s Fourth Wall with ABM

Posted on September 15, 2020 by rgeller

The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set).  Actors breach this wall when they talk to the audience.  Similarly, PR is being challenged to break … Continue reading →

Posted in Campaign Analysis, Marketing, Tech, Tech PR, Technology | Tagged , , , , | 1 Comment

2020, PR Moment (decade) of Truth

Posted on January 15, 2020 by rgeller

As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest.  That is not our job. We … Continue reading →

Posted in PR, Public Relations, Tech, Web 2.0 Hacks, Mashups and Utilities for PR | Tagged , , | Comments Off on 2020, PR Moment (decade) of Truth

How to Overcome Startup PR Challenges

Posted on November 26, 2019 by rgeller

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right?  So just adding “technology” to PR does not shed much … Continue reading →

Posted in Branding, PR, Reading Files, Tech, Tech PR | Comments Off on How to Overcome Startup PR Challenges

He fired me and Launched my Career in Tech PR

Posted on November 12, 2019 by rgeller

People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope … Continue reading →

Posted in Events, PR, Tech, Tech PR | Tagged , , , , , | 4 Comments