Category Archives: Reading Files

USA Today reviewed the book "PR: A Persuasive Industry? Spin, Public Relations and the Shaping of Modern Media" I have not read the book yet, but the review included some interesting tidbits worth commenting on. The authors are apparently from … Continue reading →

It has been a nice couple of weeks, relatively quiet at work and the long weekends rounded out the year and softened the impact of launching into 2009.  I used my days off as an opportunity to relax, spend time … Continue reading →

The NY Times had a great article, written by Virgina Heffernan, about the changing world of media.  It explains how growing media choices and ways of consuming media are having a profound impact on the ways content gets done.  So … Continue reading →

Since the recession has pretty much settled in (can someone please tell me why it took the government a year to officially declare that we have been in a recession?) I guess we might as well get used to the … Continue reading →

I can't say I have mastered it, but I am warming up to Twitter, a technology that I had been skeptical about at first.   It really is pretty counterintuitive, the idea that we need more interruptions and noise, and that … Continue reading →

Many take it for granted that the liberal mindsets found amongst university educators influence the political views of students. As reported in the NY Times this week (Professors' Liberalism Contagious? Maybe Not), several recent studies refute this and indirectly point … Continue reading →

The Book Zen and the Art of Motorcycle Maintenance by Robert Pirsig was in the news recently because of new book (Zen and Now, by Mark Richardson) that revisited it. I think there is also a documentary in the works. … Continue reading →

‘Tis the season of tech predictions for next year. Right on cue, tech PR people roll out their trusty (if tired) prediction pitches: lists of what trends, technologies and products are expected to be hot, guided by the expertise (and … Continue reading →

Browsing through the headlines in the WSJ and NYT today made my head spin.  It reminded me of  a book I read when I was a child called Fortunately, which described events in the day of a little boy that … Continue reading →

I don’t do political PR, and this blog only dabbles in politics, yet as a PR person I must say I love campaign season. Particularly when it comes to something as prominent as a presidential election, there is no better … Continue reading →