Category Archives: Reading Files

Better Call Saul the PR Hound

Posted on February 24, 2015 by rgeller

I really loved the AMC show Breaking Bad.  It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months. This time I wanted to get an early start … Continue reading →

Posted in Current Affairs, Fun Stuff, PR, Public Relations, Reading Files | Comments Off on Better Call Saul the PR Hound

In the new “Curate or Perish” World, what’s a Flack to Do?

Posted on November 17, 2014 by rgeller

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading →

Posted in Marketing, PR, PR Tech, Public Relations, Reading Files, Uncategorized | Comments Off on In the new “Curate or Perish” World, what’s a Flack to Do?

Strong Media Brands: the answer to Native Advertising Concerns

Posted on November 11, 2014 by rgeller

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? Or … Continue reading →

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Secret to great tech PR? Messaging, messaging, messaging!

Posted on January 9, 2014 by rgeller

We're all familiar with the jokes that list three identical things as a punch line (e.g. "location, location, location" for factors driving real estate value, or "money-driven, money-driven, money-driven" as the three most important qualities of a salesperson; by the … Continue reading →

Posted in Marketing, PR, PR Tech, Reading Files, Tech PR | Comments Off on Secret to great tech PR? Messaging, messaging, messaging!

How to Maximize Social? This New Book by Neal Schaffer Explains

Posted on October 9, 2013 by rgeller

Cross-posted on Fusion Forum Neal Schaffer’s book Maximize Your Social (Wiley) just came out, and this is exciting for several reasons. One, he just plain knows this stuff. If you’re not already familiar, Neal (bio) is a Forbes top 50 Social … Continue reading →

Posted in Books, Reading Files, Web 2.0 | Comments Off on How to Maximize Social? This New Book by Neal Schaffer Explains

Cool and Candor, by the Numbers

Posted on September 16, 2013 by rgeller

If I asked you what Miley Cyrus and Warren Buffet have in common when it comes to brand building and PR, you'd probably think I was nuts. But both were the focus of recent posts about these things, and how … Continue reading →

Posted in PR, PR Tech, Reading Files, Writing Tips | Comments Off on Cool and Candor, by the Numbers

4 “Present Shock” Trends – and What they Mean for PR

Posted on May 15, 2013 by rgeller

I interviewed author Doug Rushkoff in March ago regarding his book, Present Shock. In the book, Doug discusses trends that effect how we live, communicate and soak up and produce info and culture. One of the most startling relates to … Continue reading →

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94 Words, Botched Media Opp, Nary a PR Person in Sight

Posted on December 6, 2012 by rgeller

Most of us have heard about those 94 words: the now infamous talking points that Susan Rice used to explain what happened in the Benghazi tragedy. On Tuesday, the Wall Street Journal featured a blow-by-blow account of how a CIA … Continue reading →

Posted in In the News, Politics, Reading Files | Comments Off on 94 Words, Botched Media Opp, Nary a PR Person in Sight

NY Tech Updates, via NY Daily News

Posted on August 9, 2012 by rgeller

My girlfriend and I stayed at her beach house on Long Island for a few days. It was nice to enjoy time in the sun, on the beautiful beach at Smith Point.  I generally fight wind, sand and ocean spray while … Continue reading →

Posted in NY Tech, Reading Files | Comments Off on NY Tech Updates, via NY Daily News

7 Content and Social Media Marketing Myths, Refuted

Posted on June 21, 2012 by rgeller

Using social media to achieve your content marketing goals adds challenges as well as opportunities. There are always new things to try, however, it is also easy to waste time and resources by going down blind alleys. Conducting research and … Continue reading →

Posted in PR, PR Tech, Reading Files | 3 Comments