Category Archives: Public Relations

The Martians Have Landed, Your Pitch Stinks, We’re All Going to Die!!!

Posted on October 29, 2015 by rgeller

I was glued to third Republican presidential debate last night, watching for signs of intelligent life , when the show cut to an important announcement. It said: “Ladies and gentlemen, we interrupt our program to bring you a special bulletin … Continue reading →

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Wonky Articles Trump other forms of Content

Posted on October 13, 2015 by rgeller

I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, … Continue reading →

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Ted Underwood on Topic Modeling and PR

Posted on September 24, 2015 by rgeller

I like to follow developments in unstructured data and text mining.  Advances in these areas can mean big things for PR and social media marketing.  The din is only growing in social media chatter and online content. Those with the … Continue reading →

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Trump, Tinder, Press Offender – New Rules of Taking on Media

Posted on August 13, 2015 by rgeller

Media battles are nothing new. Back in the ’70s Nixon famously said “the press is the enemy,” and kept a list. But up until relatively recently, most have opted not to pick fights with those who buy ink by the barrel. … Continue reading →

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The Best Way to Reach Chinese Media

Posted on August 11, 2015 by rgeller

This post first appeared on Fusion Forum. We have dispelled myths about how PR works in Asia, and offered tips for getting tech news covered in China. This post focuses on WeChat, a messenger app that is one of the … Continue reading →

Posted in Public Relations, Tech PR | 2 Comments

Naughty or Nice? State of Tech Brand and PR Implications

Posted on August 10, 2015 by rgeller

Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Or is it is a hyper-aggressive frat party, where arrogant Masters of the … Continue reading →

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Open letter to Media: Please get this Blowhard to Shut up Go Away

Posted on July 20, 2015 by rgeller

I am getting a little tired of all the media hyperventilating about a certain Republican presidential candidate; you know the one with the dead rodent looking thingie on the top of his head. There is a numbing sameness to the … Continue reading →

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Cracking the Quadrant – Confessions of a former Gartner Analyst

Posted on June 3, 2015 by rgeller

I attended a meetup recently that featured a speaker who had once been a Gartner analyst. He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. It was … Continue reading →

Posted in NY Tech, PR, Public Relations, Technology, Uncategorized | Tagged , | 2 Comments

Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Posted on March 23, 2015 by rgeller

You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech … Continue reading →

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GigaOm Crash? Houston, We Have a Bigger Problem

Posted on March 12, 2015 by rgeller

GigaOm’s crash and burn this week really hit a nerve. The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. The speed of the flameout left … Continue reading →

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