Category Archives: Public Relations

Hannah and Her Sister Disrupt PR with Babbler

Posted on May 12, 2016 by rgeller

We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments  … Continue reading →

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Social Media Week NY Seminar Wrap

Posted on February 24, 2016 by rgeller

If you are in PR or marketing, it is probably a familiar feeling.  You have some great news or content to promote – but it is really tough these days to get anyone to care.  Our Social Media Week New York seminar … Continue reading →

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No one Cares about Your News – Now What? Join us on 2/23

Posted on February 10, 2016 by rgeller

The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is … Continue reading →

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New Tech Reality Show: It’s Magic, is it a Leap?

Posted on February 3, 2016 by rgeller

While many were anxiously awaiting the results of the Iowa caucuses yesterday, tech media were caught up in another drama. They were buzzing about $793 million funding for Magic Leap, a secretive startup now valued at $4B. The back and … Continue reading →

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Did Fox Jump the Snark? (Brief History of Fake News Fails)

Posted on January 29, 2016 by rgeller

“Childishly written!” “A disgrace” These are the words most junior PR account executives fear hearing from clients about press releases submitted for review.  But it was Donald Trump that just said them, in tweets and interviews, about a statement that … Continue reading →

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How to Get Press for Your Startup

Posted on January 20, 2016 by rgeller

Top Reporters Share Tips at Enterprise Tech Meetup New York Enterprise Tech Meetup is one of my favorite tech events in the city. So I quickly signed up when my friend John Kaczala (also a NYETM regular) alerted me to … Continue reading →

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HBR Covers the Death of a B2B Salesman – and Media Relations

Posted on January 14, 2016 by rgeller

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading →

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Here’s a Pitch: Get Tech Savvy, take a PR Briefing

Posted on January 5, 2016 by rgeller

NY Times reporter Farhad Manjoo wrote a nice story that highlighted the growing problem of tech illiteracy and its implications. He wrote: “People in the tech industry… act as if the products they build sit at the center of everything. … Continue reading →

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Meetup Explores the Art of the PR Pitch

Posted on December 15, 2015 by rgeller

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively … Continue reading →

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Of Immoderate Moderators and Paranoid Pols

Posted on November 4, 2015 by rgeller

Is the press really the enemy? That was Nixon’s line – and I was in a Nixon frame of mind, having just finished the excellent book Crooked by Austin Grossman. It is a faux memoir, written in the former president’s … Continue reading →

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